Andere Kunden interessierten sich auch für
![Public Relations: Strategies and Tactics]( "Public Relations: Strategies and Tactics")
Public Relations: Strategies and Tactics146,99 €![Marketing and Public Relations: Partners in Spin or Value Drivers?]( "Marketing and Public Relations: Partners in Spin or Value Drivers?")
Marketing and Public Relations: Partners in Spin or Value Drivers?51,99 €![Public Relations: Strategies and Techniques]( "Public Relations: Strategies and Techniques")
Public Relations: Strategies and Techniques134,99 €![Public Relations Strategies and Tactics]( "Public Relations Strategies and Tactics")
Public Relations Strategies and Tactics102,99 €![Public Relations Strategies and Tactics]( "Public Relations Strategies and Tactics")
Public Relations Strategies and Tactics82,99 €![Public Relations: Principles and Practice]( "Public Relations: Principles and Practice")
Public Relations: Principles and Practice63,99 €![Public Relations: An Introduction]( "Public Relations: An Introduction")
Public Relations: An Introduction47,99 €
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.