The Sovereign Consumer (eBook, PDF) - Olsen, Niklas
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This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics.
Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forum par excellence. Moreover, Olsen contemplates how the sovereign consumer has served to marketize…mehr

Produktbeschreibung
This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics.

Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forum par excellence. Moreover, Olsen contemplates how the sovereign consumer has served to marketize politics and functioned as a major driver in a wide-ranging transformation in political thinking, subjecting traditional political values to the narrow pursuit of economic growth.

A politically timely project, The Sovereign Consumer will have a wide appeal in academic circles, especially for those interested in consumer and welfare studies, and in political, economic and cultural thought in the twentieth century.


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  • Produktdetails
  • Verlag: Springer-Verlag GmbH
  • Erscheinungstermin: 25.08.2018
  • Englisch
  • ISBN-13: 9783319895840
  • Artikelnr.: 56814542
Autorenporträt
Niklas Olsen is Associate Professor at the SAXO-Institute, and Chair of Centre of Modern European Studies, at the University of Copenhagen, Denmark.
Inhaltsangabe
1.      Introduction2.      The Birth of the Neoliberal Sovereign Consumer3.      Liberating the Consumer: Ludwig Erhard and the Making of the Federal Republic4.      From Choice to Welfare: The Concept of the Consumer in the Chicago School of Economics5.      Sovereign Consumers Enter the Scandinavian Welfare State: The Case of Denmark6.      The Emergence of the Sovereign Consumer in Post-War Economics7.      Neoliberalism without Neoliberals8.      Epilogue