Jeff Elton, Anne O'Riordan

Healthcare Disrupted (eBook, ePUB)

Next Generation Business Models and Strategies

• Format: ePub

Produktbeschreibung

During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve their products, services, and strategies to flourish in a increasingly value-based healthcare system. Using a powerful mix of real world examples and unanswered questions, Elton and O Riordan lead you to see that no action is not an option and push you to answer the most important question: What is your role in this digitally driven change and how can your firm can gain competitive advantage and lead? David Epstein, Division Head, Novartis Pharmaceuticals Healthcare Disrupted is an inspirational call-to-action for everyone associated with healthcare, especially the innovators who will develop the next generation of therapeutics, diagnostics, and devices. Bob Horvitz, Ph.D., David H. Koch Professor of Biology, MIT; Nobel Prize in Physiology or Medicine In a time of dizzying change across all fronts: from biology, to delivery, to the use of big data, Health Disrupted captures the impact of these forces and thoughtfully develops new approaches to value creation in the healthcare industry. A must-read for those who strive to capitalize on change and reinvent the industry. Deborah Dunsire, M.D., president and CEO, FORUM Pharmaceuticals Healthcare at a Crossroad: Seismic Shifts, New Business Models for Success Healthcare Disrupted is an in-depth look at the disruptive forces driving change in the the healthcare industry and provides guide for defining new operating and business models in response to these profound changes. Based on original research conducted by Accenture and years of experience working with the most successful companies in the industry, healthcare experts Jeff Elton and Anne O Riordan provide an informed, insightful view of the state of the industry, what's to come, and new emerging business models for life sciences companies play a different role from the past in to driving superior outcomes for patients and playing a bigger role in creating greater value for healthcare overall. Their book explains how critical global healthcare trends are challenging legacy strategies and business models, and examines why historical leaders in the industy must evolve, to stay relevant and compete with new entrants. Healthcare Disrupted captures this pivotal point in time to give executives and senior managers across pharmaceutical, biopharmaceutical, medical device, medical diagnostics, digital technology, and health services companies an opportunity to step back and consider the changing landscape. This book gives companies options for how to adapt and stay relevant and outlines four new business models that can drive sustainable growth and performance. It demonstrates how real-world data (from Electronic Medical Records, health wearables, Internet of Things, digital media, social media, and other sources) is combining with scalable technologies and advanced analytics to fundamentally change how and where healthcare is delivered, bridging to the health of populations, and broadening the resposibility for both. It reveals how this shift in healthcare delivery will significantly improve patient outcomes and the value health systems realize.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 288
• Erscheinungstermin: 11. Februar 2016
• Englisch
• ISBN-13: 9781119171904
• Artikelnr.: 44633665

Autorenporträt

JEFF ELTON, Ph.D., is the Managing Director of Accenture Strategy and global lead of Predictive Health Intelligence and Patient Pathways practices. He is a founder and board member of several therapeutics and healthcare companies. He is a frequent author on topics of health innovation, analytics, and value. He is currently a board member of the Massachusetts Biotechnology Council and recent lecturer at the Boston University, Questrom School of Business, Health Management Program. ANNE O'RIORDAN is the Global Industry Senior Managing Director of Accenture Life Sciences and a member of the operating board of Accenture's Products business. Based in China since 2007, she has worked throughout Europe, the United States, and Asia for the past 25 years, helping pharmaceutical, medical technology, and consumer health companies rethink, reshape, and restructure their businesses to deliver better patient outcomes. She has published numerous articles on the life sciences industry.

Inhaltsangabe

Preface

Acknowledgements

Introduction

Then, Now, and Potential

Emerging Models

Disrupting & Reshaping Responsibly

Part I: The Tsunami of Change

Chapter 1: Why and How the Healthcare Industry is Changing so Rapidly

The Signs of Change

A Closer Look at Healthcare Reform

Real Reform: Why This Time Will Be Different

Global Healthcare Reforms Assure the Move from Volume to Value

Healthcare Reform's Effects on the Industry

Chapter 2: Strategic Choices No Healthcare Company Can Avoid

Market Positioning: "What market will my organization seek to shape and what will it take to influence that marketplace?"

Differentiating Capabilities: "What internal and external capabilities does my organization need in order to gain and maintain a leading market position?"

Performance Anatomy: Pivoting the operating structures to patients and assuring differentiating capabilities

A Responsibility for Your Company's Future

Part II: From Strategy to Value with New Business Models

Chapter 3: Old Models and New

A Profile of the Old Way (The Starting Point for Many Organizations)

Fundamental Shifts in the Operating Environment

The New Models Array Themselves on Value and Payment Dimensions

The Emerging Business Models

Hybrids and Other Novel Solutions

Chapter 4: Lean Innovators

The generic chassis and how it evolved

Shifting Opportunities and Rising Pressures

Enter the Lean Innovator Model

Early Challenges to the Lean Innovation Model

The techniques of a lean innovator

The "Lean" Operating Model Position: Execution, Execution, Execution

Lean Innovators: Spoilers or Value Vanguard?

Chapter 5: Around-The-Patient Innovators

Identifying Unmet Needs

Innovating to Meet Needs, Fill Gaps

Examples of Emerging Around-the-Patient Innovators

The Questions that Around-the-Patient Innovators Ask and Why They Ask Them

The Around-the-Patient Operating Model: Innovating the Therapy and Patient Care

Around-the-Patient: New Commercial Model or Value Vanguard?

Chapter 6: Value Innovators

A Mindset Shift ("Health" as opposed to "Disease")

Value Innovators: the "Living" Service Providers

Better Operators: Examples of Emerging Value Innovators

How to Succeed as a Value Innovator

Suites of Solutions

The Value Innovator Operating Model is Integrated, Digital, Services and Outcomes Centric

The Value Innovator: Value Partner and Services Provider

Chapter 7: The New Health Digitals

Digitals Gone Healthcare

Healthcare Gone Digital

Startup Digitals

Digital Economics in Healthcare

Implications Now, Soon, Later On

Working with the New Health Digitals

Health Digitals Positioning, Capabilities, and Anatomy

The Health Digitals: Disruptions and New Foundations

Part III: Building New Organizations

Chapter 8: Towards a New Model of Collaboration and Competition

Critical Innovations from 'with-out'

Value Innovating with your customers

Driving Convergence: At the intersection of therapeutics, devices, and process

Mapping Big Digital: Where Digital Consumer and Digital Healthcare meet

Competition: Protecting the Business

Change catalyzing Collaboration catalyzing Change

Chapter 9: Talent Strategy for the New Healthcare Ecosystem

Transforming Through Talen