Ina Goller, John Bessant

Creativity for Innovation Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice.

This will be complemented by online resources which will provide students with access to key tools and techniques plus activities to help develop their creativity. This textbook is ideal for students of innovation, management and entrepreneurship, as well as professionals in those industries that want to excel by developing and applying their own creativity at work.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 344
• Erscheinungstermin: 16. März 2017
• Englisch
• ISBN-13: 9781317247470
• Artikelnr.: 48786798

Autorenporträt

Ina Goller worked for more than twenty years as a consultant for change, teamwork and leadership development. In recent years she also works as a senior researcher at the ETH Zürich. She focuses on competence and skill development for creativity and innovation.

John Bessant holds the Chair in Innovation and Entrepreneurship at the University of Exeter. His publications include Managing Innovation (5th edition) and Innovation and Entrepreneurship (3rd edition).

Inhaltsangabe

Section 1: Introduction
1. Creativity...?
Section 2: Creativity at the individual level
2. Exploring problems
3. Being open
4. Building up willpower
5. Self-awareness
Section 3: Group level
6. Building and sharing creative visions
7. Practising psychological safety
8. Supporting ideas
9. Pushing the frontiers
Section 4: Creating the context for creativity
10. Creating the context
11. High involvement innovation
Section 5: Methodologies and frameworks
12. Design thinking
13. User innovation
14. Creativity under extreme constraints
15. Agile innovation
16. The future of creativity