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'A fantastic, provocative book about where we are now and where we are going' Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet.

Produktbeschreibung
'A fantastic, provocative book about where we are now and where we are going' Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet.
  • Produktdetails
  • Verlag: Transworld Publishers Ltd
  • Artikelnr. des Verlages: 727913
  • Erscheinungstermin: September 2018
  • Englisch
  • Abmessung: 199mm x 126mm x 25mm
  • Gewicht: 232g
  • ISBN-13: 9780552173438
  • ISBN-10: 0552173436
  • Artikelnr.: 50883274
Autorenporträt
Scott Galloway is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley's Haas School of Business. His Prof G and Pivot podcasts, No Mercy/No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy: section4.com.
Rezensionen
An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious (and, yes, occasionally blue-languaged) series of stories built with great writing. It keeps you entertained to make sure you re informed. 800-CEO-READ

Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance. Brad Stone, Bloomberg Technology

As the power of technology s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires. Publishers Weekly, The Top 10 Business Books of Fall 2017

"This is that rare book that not only informs but entertains. You'll never look at these four companies the same way again." - Jonah Berger, author of Contagious

Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. Calvin McDonald, CEO of Sephora

The Four is an essential, wide-ranging powerhouse of a book that, like Scott Gal­loway himself, marries equal parts incisive, entertaining, and biting. As in his leg­endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read. Adam Alter, author of Drunk Tank Pink

If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven t come across him. Or her. Philip Elmer-DeWitt, Fortune

Scott Galloway s The Four is a bareback ride upon the four horses of the economic apocalypse Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book The book contains more insights and provocative ideas than Amazon has Boeing 767s My recommendation is to walk down to your local book store and buy this or more likely, buy it on Amazon.
Tom Upchurch, Wired
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