The Handbook of Communication and Corporate Reputation

Ed. by Craig E. Carroll

• Gebundenes Buch

Produktbeschreibung

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.

Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
Brings together state-of-the-art communication studies insights on corporate reputation
Identifies and addresses the lacunae in the research literature
Applies new theoretical frameworks to corporate reputation

Produktdetails

• Handbooks in Communication and Media .
• Verlag: Wiley & Sons
• Artikelnr. des Verlages: 14567098000
• 1. Auflage
• Seitenzahl: 656
• Erscheinungstermin: 10. Juni 2013
• Englisch
• Abmessung: 250mm x 175mm x 40mm
• Gewicht: 1155g
• ISBN-13: 9780470670989
• ISBN-10: 0470670983
• Artikelnr.: 36268519

Autorenporträt

Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University's Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association's (ICA) Public Relations division. He is editor of Corporate Reputation and the News Media, and serves on the editorial boards for Corporate Communication, Corporate Reputation Review, Journal of Communication, Journal of Public Relations Research, Public Relations Journal, Public Relations Inquiry, and Public Relations Review. His research on corporate reputation has been presented in over 15 countries.

Inhaltsangabe

About the Editor ix Notes on Contributors x Acknowledgments xxvi 1
Corporate Reputation and the Multi-Disciplinary Field of Communication 1
Craig E. Carroll Section 1 Communication Disciplines of Reputation 11 2
Corporate Reputation and the Discipline of Public Opinion 13 Cees B.M. van
Riel 3 Corporate Reputation and the Discipline of Interpersonal
Communication 20 Sherry J. Holladay 4 Corporate Reputation and the
Discipline of Organizational Communication 30 Robyn Remke 5 Corporate
Reputation and the Discipline of Advertising 40 Nora J. Rifon, Karen
Smreker, and Sookyong Kim 6 Corporate Reputation and the Discipline of
Corporate Communication 53 Peggy Simcic Brønn 7 Corporate Reputation and
the Discipline of Public Relations 62 Judy Motion, Sally Davenport, Shirley
Leitch, and Liz Merlot 8 Corporate Reputation and the Discipline of
Management Communication 72 James S. O'Rourke 9 Corporate Reputation and
the Discipline of Communication Management 81 Anne Gregory 10 Corporate
Reputation and the Discipline of Integrated Marketing Communications 94
Clarke L. Caywood 11 Corporate Reputation and the Discipline of Marketing
Communication 104 Richard J. Varey 12 Corporate Reputation and the
Disciplines of Journalism and Mass Communication 121 Craig E. Carroll 13
Corporate Reputation and the Discipline of Visual Communication 130 Susan
Westcott Alessandri 14 Corporate Reputation and the Discipline of Corporate
Communication Law 141 Karla K. Gower Section 2 Theoretical Perspectives 151
15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think
About and How We Think About Them 153 Matthew W. Ragas 16 Complexity Theory
and the Dynamics of Reputation 166 Priscilla Murphy and Dawn R. Gilpin 17
Communicatively Constituted Reputation and Reputation Management 183
Stefania Romenti and Laura Illia 18 A Strategic Management Approach to
Reputation, Relationships, and Publics: The Research Heritage of the
Excellence Theory 197 Jeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung-Un
Yang, and James E. Grunig 19 Image Repair Theory and Corporate Reputation
213 William L. Benoit 20 The Institutionalization of Corporate Reputation
222 John C. Lammers and Kristen Guth 21 Experiencing the Reputational
Synergy of Success and Failure through Organizational Learning 235 Timothy
L. Sellnow, Shari R. Veil, and Kathryn Anthony 22 Relating Rhetoric and
Reputation 249 Øyvind Ihlen 23 Situational Theory of Crisis: Situational
Crisis Communication Theory and Corporate Reputation 262 W. Timothy Coombs
24 Corporate Reputation and the Theory of Social Capital 279 Vilma
Luoma-aho Section 3 Attributes of Reputation 291 25 Corporate Attributes
and Associations 293 Sabine Einwiller 26 What They Say and What They Do:
Executives Affect Organizational Reputation through Effective Communication
306 Juan Meng and Bruce K. Berger 27 Corporate Reputation and Workplace
Environment 318 Hua Jiang 28 Corporate Reputation and the Practice of
Corporate Governance 334 Justin E. Pettigrew and Bryan H. Reber 29
Synthesizing Relationship Dynamics: An Analysis of Products and Services as
Components of Corporate Reputation 347 Pan Ji and Paul S. Lieber 30
Corporate Social Responsibility, Reputation, and Moral Communication: A
Constructivist View 362 Friederike Schultz 31 Reputation or Financial
Performance: Which Comes First? 376 Alexander V. Laskin 32 Who's in Charge
and What's the Solution? Reputation as a Matter of Issue Debate and Risk
Management 388 Robert L. Heath 33 Form Following Function: Message Design
for Managing Corporate Reputations 404 Peter M. Smudde and Jeffrey L.
Courtright Section 4 Contexts of Reputation 419 34 Contrabrand: Activism
and the Leveraging of Corporate Reputation 421 Jarol B. Manheim and Alex D.
Holt 35 Identity, Perceived Authenticity, and Reputation: A Dynamic
Association in Strategic Communications 435 Juan-Carlos Molleda and Rajul
Jain 36 Corporate Branding and Corporate Reputation 446 Esben Karmark 37
Corporate Reputation and Corporate Speech 459 Robert Kerr 38 Corporate
Reputation Management and Issues of Diversity 471 Damion Waymer and Sarah
VanSlette 39 Corporate Reputation in Emerging Markets: A Culture-Centered
Review and Critique 484 Rahul Mitra, Robert J. Green, and Mohan J. Dutta 40
The Power of Social Media and Its Influence on Corporate Reputation 497
Tina McCorkindale and Marcia W. DiStaso 41 The Reputation of Corporate
Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation
Research and Practice 513 Magda Pieczka and Theodore E. Zorn 42 Reputation
and Legitimacy: Accreditation and Rankings to Assess Organizations 530
Jennifer L. Bartlett, Josef Pallas, and Magnus Frostenson 43 Hidden
Organizations and Reputation 545 Craig R. Scott Section 5 Communication
Research and Evaluation 559 44 Corporate Reputation Measurement and
Evaluation 561 Don W. Stacks, Melissa D. Dodd, and Linjuan Rita Men 45
Corporate Reputation and Return on Investment (ROI): Measuring the
Bottom-Line Impact of Reputation 574 Yungwook Kim and Jungeun Yang 46 The
Future of Communication Research in Corporate Reputation Studies 590 Craig
E. Carroll Author Index 597 Subject Index 603