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Purchasers of manufactured goods need assurance that they will perform well over their expected life. Warranties play a vital role in this. With proper management, warranty terms provide a promise of protection in case of product failure, while warranty service can assure customer satisfaction in the event of a claim.
The authors have developed "Stage-3" warranty management, viewing warranties from a strategic perspective, starting with a strategy linked to technical and commercial planning from the start of product development.
Warranty management aims to achieve business objectives by
…mehr

Produktbeschreibung
Purchasers of manufactured goods need assurance that they will perform well over their expected life. Warranties play a vital role in this. With proper management, warranty terms provide a promise of protection in case of product failure, while warranty service can assure customer satisfaction in the event of a claim.

The authors have developed "Stage-3" warranty management, viewing warranties from a strategic perspective, starting with a strategy linked to technical and commercial planning from the start of product development.

Warranty management aims to achieve business objectives by focusing on product performance assurance and customer satisfaction, the goal of warranty management; guidelines are provided for achieving this goal.

Written by leading experts, this book details current thinking in product manufacture. It will be a valuable guide for managers in product development, production and marketing as well as graduate students in business and operations management and industrial engineering.
The only recent book to cover "Stage 3" warranty management, linking strategic and operational aspects for manufactured products.

Shows how to make warranty management an effective tool for enhancing customer satisfaction.

Uses minimal mathematics and presents accounting and legal aspects of warranty management in an easily understandable style.

Written by two of the world's leading experts in warranty management.
  • Produktdetails
  • Springer Series in Reliability Engineering
  • Verlag: Springer, Berlin
  • 1st Edition
  • Seitenzahl: 324
  • Erscheinungstermin: 8. September 2005
  • Englisch
  • Abmessung: 241mm x 160mm x 22mm
  • Gewicht: 638g
  • ISBN-13: 9781852339333
  • ISBN-10: 1852339330
  • Artikelnr.: 14739373
Autorenporträt
D. N. P. Murthy is the Professor of Engineering and Operations Management in the Department of Mechanical Engineering at the University of Queensland and a Senior Scientific Advisor to the Norwegian University of Science and Technology. He has held visiting appointments at several universities in the USA, Europe and Asia. His current research interests include various aspects of technology management (new product development, strategic management of technology), operations management (lot sizing, quality, reliability, maintenance), and post-sale support (warranties, service contracts). He has authored or co-authored 15 book chapters, 140 journal papers and 130 conference papers.
Inhaltsangabe
Introduction and Overview Products and Product Quality Product Warranty Warranty Management Systems Approach to Warranty Management The Role and Use of Data in Warranty Management Warranty Cost Analysis Warranty Considerations in Product Design and Development Implications of Warranty on Production Decisions The Role of Warranty in Marketing Warranty Logistics Reliability Improvement Warranties Financial, Societal, and Legal Aspects of Warranty Warranty Management System Epilogue
Rezensionen
From the reviews:

"This is supposedly the final book on the subject from the authors and is being claimed as primarily written for managers ... . The authors also prescribe this book for graduate students of Business Management, Operations Management and Industrial Engineering. ... Overall, the book succeeds in its objective to a very large extent and the reviewer would like to recommend this book to any one who intends to get graduated in the intricacies of warranty designing and administration." (Krishna B. Misra, International Journal of Performability Engineering, Vol. 4 (3), 2008)