Innovation Management - Goffin, Keith; Mitchell, Rick
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The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource…mehr

Produktbeschreibung
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.
  • Produktdetails
  • Verlag: Macmillan Education / Macmillan Higher Education
  • 3rd edition
  • Seitenzahl: 413
  • Erscheinungstermin: Dezember 2016
  • Englisch
  • Abmessung: 234mm x 177mm x 27mm
  • Gewicht: 761g
  • ISBN-13: 9781137373434
  • ISBN-10: 1137373431
  • Artikelnr.: 46511801
Autorenporträt
Keith Goffin and Rick Mitchell
Inhaltsangabe
1. Understanding Innovation and Innovation Management.
2. Innovation in Context.
3. Service Innovation.
4. Developing an Innovation Strategy.
5. Generating Innovative Ideas.
6. Selecting the Innovation Portfolio.
7. Implementing Innovations.
8. People, Culture and Organization.
9. Innovation
Performance and Capability.