How to use data for better decisions--from gathering the right information to making sense of the numbers to communicating your findings and getting buy-in. * Provides practical advice for managers on how to use data to make smarter decisions * Describes a three-step process for understanding data: gathering the right information, analyzing the numbers, and communicating your findings * Provides perspectives on the topic from a variety of data and analytics experts * Contains advice on how to work more effectively with your data scientists, including questions to ask to get the data you need * Provides tips and tricks to make persuasive data visualizations * Explains analytical terms and concepts, including regression analysis, correlation vs. causation, and statistical significance Audience: General (non-quant) managers. Announced first printing: 20,000 Laydown goal: 7,500