An insider's story of creativity and innovation at Apple under Steve Jobs. Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
An insider's story of creativity and innovation at Apple under Steve Jobs. Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
CONTENTS Introduction 1 1. The Demo 7 2. The Crystal Ball 39 3. The Black Slab 67 4. One Simple Rule 91 5. The Hardest Problem 113 6. The Keyboard Derby 131 7. QWERTY 159 8. Convergence 191 9. The Intersection 221 10. At This Point 253 Epilogue 263 Acknowledgments 265 Notes 267 Index 279
CONTENTS Introduction 1 1. The Demo 7 2. The Crystal Ball 39 3. The Black Slab 67 4. One Simple Rule 91 5. The Hardest Problem 113 6. The Keyboard Derby 131 7. QWERTY 159 8. Convergence 191 9. The Intersection 221 10. At This Point 253 Epilogue 263 Acknowledgments 265 Notes 267 Index 279
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Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic
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