Why Fonts Matter - Hyndman, Sarah
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Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.…mehr

Produktbeschreibung
Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.
  • Produktdetails
  • Verlag: Random House UK / Virgin Books
  • Artikelnr. des Verlages: 720809
  • Seitenzahl: 144
  • Erscheinungstermin: 28. Januar 2016
  • Englisch
  • Abmessung: 218mm x 189mm x 15mm
  • Gewicht: 502g
  • ISBN-13: 9780753557235
  • ISBN-10: 0753557231
  • Artikelnr.: 43804130
Autorenporträt
Hyndman, Sarah
Sarah Hyndman has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.
Rezensionen
a fascinating insight into how type can influence our feelings, our senses, and even our taste Professor Charles Spence, University of Oxford