Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering why typographic decisions are taken, and their impact on our own words.
Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering why typographic decisions are taken, and their impact on our own words.
Paul Luna is Emeritus Professor of Typography and Graphic Communication at the University of Reading. Before this he was head of corporate design at Oxford University Press and responsible for the design of major publications such as the Oxford English Dictionary, bilingual dictionaries, the Oxford Shakespeare, and the Revised English Bible.
Inhaltsangabe
Preface Acknowledgements 1 Perfect letters 2 Practical letters 3 Presenting language 4 Genre and layout 5 Persuasion, information, art 6 Picture language 7 Evidence for design decisions 8 Positive typography Appendix 1: Dogma for designers Appendix 2: Good practice in typesetting Further reading Index
Preface Acknowledgements 1 Perfect letters 2 Practical letters 3 Presenting language 4 Genre and layout 5 Persuasion, information, art 6 Picture language 7 Evidence for design decisions 8 Positive typography Appendix 1: Dogma for designers Appendix 2: Good practice in typesetting Further reading Index
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