Gavin Ambrose, Paul Harris, Sallyanne Theodosiou

The Fundamentals of Typography (eBook, PDF)

• Format: PDF

Produktbeschreibung

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media.

Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 200
• Erscheinungstermin: 20. Juli 2020
• Englisch
• ISBN-13: 9781474270380
• Artikelnr.: 59602453

Autorenporträt

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Inhaltsangabe

Introduction 1 Type and Language The alphabet
Early printing
1800s
The Arts and Crafts movement
The early 20th century
1950s
1960s
1970s
1980s
1990s
2000s
graphic design today
Case study
Typography task 2 A Few Basics Typefaces and fonts
Typeface anatomy
Relative and absolute measurements
X-height
Basic terminology
Majuscule and minuscule
Set width
The baseline grid
The golden section
The Fibonacci sequence
Dividing the page
Standard paper sizes
The page--how we read
Case study
Typography task 3 Letterforms Type families
Typeweight variations
Frutiger's grid
Types of serif
Fractions
Superscript and subscript
Numerals
Diacritical marks
Punctuation
Drop and standing capitals
Dashes
Character spacing
Expert sets and special characters
Small capitals
Ligatures, diphthongs and sans serif logotypes
Italic and oblique
Type classification systems
newspaper text faces
Hand-drawn type
Case study
Typography task 4 Words and Paragraphs Calculating line lengths
Kerning
Automated kerning tables
Alignment
Word spacing, hyphenation and justification
Type detailing
Leading
Indents
Indexes
Case study
Typography task 5 Using Type Hierarchy
Color
Surprint, overprint, knockout and reverse
Printing and type realization
Grids and fonts
Generating type
Legibility and readability
Texture
Type as image
Concrete poetry, typograms, trompe l'oeil and calligrams
Humor
Vernacular
Appropriation
Ownership
Case study
Typography task 6 Digital Type Vectors and rasters
Type on screen
Kinetic typography
Environmental typography
Case study
Typography task Glossary Contacts Index