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Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media.
Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.
He currently teaches the Graphic Design BA at the University of Brighton.
Inhaltsangabe
Introduction 1 Type and Language The alphabet Early printing 1800s The Arts and Crafts movement The early 20th century 1950s 1960s 1970s 1980s 1990s 2000s graphic design today Case study Typography task 2 A Few Basics Typefaces and fonts Typeface anatomy Relative and absolute measurements X-height Basic terminology Majuscule and minuscule Set width The baseline grid The golden section The Fibonacci sequence Dividing the page Standard paper sizes The page--how we read Case study Typography task 3 Letterforms Type families Typeweight variations Frutiger's grid Types of serif Fractions Superscript and subscript Numerals Diacritical marks Punctuation Drop and standing capitals Dashes Character spacing Expert sets and special characters Small capitals Ligatures, diphthongs and sans serif logotypes Italic and oblique Type classification systems newspaper text faces Hand-drawn type Case study Typography task 4 Words and Paragraphs Calculating line lengths Kerning Automated kerning tables Alignment Word spacing, hyphenation and justification Type detailing Leading Indents Indexes Case study Typography task 5 Using Type Hierarchy Color Surprint, overprint, knockout and reverse Printing and type realization Grids and fonts Generating type Legibility and readability Texture Type as image Concrete poetry, typograms, trompe l'oeil and calligrams Humor Vernacular Appropriation Ownership Case study Typography task 6 Digital Type Vectors and rasters Type on screen Kinetic typography Environmental typography Case study Typography task Glossary Contacts Index
Introduction 1 Type and Language The alphabet Early printing 1800s The Arts and Crafts movement The early 20th century 1950s 1960s 1970s 1980s 1990s 2000s graphic design today Case study Typography task 2 A Few Basics Typefaces and fonts Typeface anatomy Relative and absolute measurements X-height Basic terminology Majuscule and minuscule Set width The baseline grid The golden section The Fibonacci sequence Dividing the page Standard paper sizes The page--how we read Case study Typography task 3 Letterforms Type families Typeweight variations Frutiger's grid Types of serif Fractions Superscript and subscript Numerals Diacritical marks Punctuation Drop and standing capitals Dashes Character spacing Expert sets and special characters Small capitals Ligatures, diphthongs and sans serif logotypes Italic and oblique Type classification systems newspaper text faces Hand-drawn type Case study Typography task 4 Words and Paragraphs Calculating line lengths Kerning Automated kerning tables Alignment Word spacing, hyphenation and justification Type detailing Leading Indents Indexes Case study Typography task 5 Using Type Hierarchy Color Surprint, overprint, knockout and reverse Printing and type realization Grids and fonts Generating type Legibility and readability Texture Type as image Concrete poetry, typograms, trompe l'oeil and calligrams Humor Vernacular Appropriation Ownership Case study Typography task 6 Digital Type Vectors and rasters Type on screen Kinetic typography Environmental typography Case study Typography task Glossary Contacts Index
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