Leatrice Eiseman

The Complete Color Harmony, Pantone Edition (eBook, ePUB)

Expert Color Information for Professional Results

• Format: ePub

Produktbeschreibung

The Complete Color Harmony: Pantone Edition is the latest in Rockport Publishers' best-selling color series. Completely revised from start to finish this new edition, is written by Leatrice Eiseman, executive director of the Pantone Color Institute. And the color "moods" that she writes about in each chapter are based and matched with Pantone colors. The book expands on previous editions for the most comprehensive color reference to date. This edition includes information on creating special effects, as well as an entirely new section devoted to the psychology of color. Eiseman helps readers determine their best color choices and suggests why some colors may inspire their creativity while others don't. The book includes new color palette sections along with expanded and updated color trends.

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Produktdetails

• Verlag: Rockport Publishers
• Seitenzahl: 216
• Erscheinungstermin: 1. September 2017
• Englisch
• ISBN-13: 9781631594441
• Artikelnr.: 49740717

Autorenporträt

Leatrice Eiseman is a color specialist who has been called "the international color guru," and is recognized by Fortune Magazine, the Wall Street Journal, and global media as one of the most influential people in the world of color. She heads the Eiseman Center for Color Information and Training, and is also Executive Director of the Pantone Color Institute. Eiseman is the author of nine other books on color, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, the Color Answer Book, and More Alive with Color. She lives in a red house (PANTONE’s Rosewood 19-1532 TPX) on Bainbridge Island near Seattle.

Inhaltsangabe

Foreword
Introduction
The Phenomenon of Color: Where does it come from?
A Color Conversation: Defining the Basic Terminology
The Color Wheel:  What’s the Temp?
Whirling the Wheel: Color Compatibility
Complex Colors: Special Effects
Discord and Dissonance
Color Clues and Cues
            How to define major messaging
            Proper proportions: dominant, subordinate and accent
The Psychology of Color
Red/Pink/Wine
Orange
Yellow
Green
Blue-Green
Blue
Purple/Lavender/Fuchsia
Black
White
Brown
Neutrals/Naturals
Color and Mood
Active
Botanical
Casual
Delectable
Delicate
Earthy
Extraterrestrial
Glamorous
Maquille
Natural
Nostalgic
Nurturing
Piquant
Playful
Powerful
Provocative
Reliable
Rich
Robust
Romantic
Soothing
Sophisticated
Subtle
Timeless
Transcendent
Tribal
Tropical Waters
Urban
Venerable
 Personal Colors: What do they say about you?
Color Trends and Forecasting
            Guidelines for spotting trends
Where to look for clues: ten important categories
Naming the Colors
            History/culture
            Sources of inspiration
Importance in marketing