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A comprehensive guide to the welcoming world of hospitality branding, where brand identity and interior design come together to promote hotels, resorts, theatres, cinemas, spas and golf courses. Over 50 establishments from around the globe opened their doors to provide insider materials for this publication, meaning settings range from the subdued elegance of Swiss mountain lodges to the utter decadence of island resorts. Contains two in-depth interviews with professional branding firms, and innumerate high quality images of their marketing materials.