Margaret Bruce, John Bessant

Design in Business

• Broschiertes Buch

Produktbeschreibung

This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern.

Produktdetails

• Verlag: Pearson Education Limited
• Seitenzahl: 312
• Erscheinungstermin: 23. November 2001
• Englisch
• Abmessung: 247mm x 190mm x 19mm
• Gewicht: 602g
• ISBN-13: 9780273643746
• ISBN-10: 0273643746
• Artikelnr.: 26474347

Inhaltsangabe

I: DESIGN DEFINITIONS AND MANAGEMENT PROCESSES
1: Why design?
2: What is design?
3: Managing the process
II: INTEGRATED DESIGN MANAGEMENT
4: Strategy and Design
5: Marketing and design
6: Operations management and design
7: Organizational behaviour and design
8: Finance and design
9: Design and the law
III: IMPROVING THE DESIGN PROCESS
10: Performance measurement and benchmarking
11: Design Tools
IV: DESIGNS ON THE FUTURE
12: Creating design futures