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Basics Product Design: Visual Conversations introduces design students to the art of communication in product design. David Bramston explains the process of translation from rough concept to fully-realised production. It emphasizes the importance of simplicity in creating effective sketches; examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes. Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies…mehr
Basics Product Design: Visual Conversations introduces design students to the art of communication in product design. David Bramston explains the process of translation from rough concept to fully-realised production. It emphasizes the importance of simplicity in creating effective sketches; examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes. Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the worlds leading designers. The title comprises a comprehensive introduction to the language of product design.
Dave Bramston is Associate Professor of Design, Environmental Design Department, School of Architecture and Design, CUMT Xuzhou, Jiangsu Province, China.
Inhaltsangabe
Introduction. How to get the most out of this book. Speaking visually: Inspiration Absent-minded innovation Sketching Cross-discipline influences. Emotional responses: Emotional thinking Energy and passion. Seeing the gap: Stories Ethical design Shadowing Mimicry and meaning. Talking aesthetically: Unusual approaches Skins Disguise Characteristics. Taming the thought: Targeting you! Irrational thinking Expressing fun Interactive play. Performing: Theatre Statistics An interview with John O'Leary. Projects. Conclusion. Glossary. Further resources. Contacts. Acknowledgements. Working with ethics.
Introduction. How to get the most out of this book. Speaking visually: Inspiration Absent-minded innovation Sketching Cross-discipline influences. Emotional responses: Emotional thinking Energy and passion. Seeing the gap: Stories Ethical design Shadowing Mimicry and meaning. Talking aesthetically: Unusual approaches Skins Disguise Characteristics. Taming the thought: Targeting you! Irrational thinking Expressing fun Interactive play. Performing: Theatre Statistics An interview with John O'Leary. Projects. Conclusion. Glossary. Further resources. Contacts. Acknowledgements. Working with ethics.
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