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A rollicking guided tour of one extraordinary summer, when some of the most pivotal and freakishly coincidental stories all collided and changed the way we think about modern sports The summer of 1984 was a watershed moment in the birth of modern sportswhen the nation watched Michael Jordan grow from college basketball player to professional athlete and star. That summer also saw ESPN's rise to media dominanceas the country's premier sports networkand the first modern, commercialized, profitable Olympics.Magic Johnson and Larry Bird's rivalry raged, Martina Navratilova and John McEnroe reigned…mehr

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Produktbeschreibung
A rollicking guided tour of one extraordinary summer, when some of the most pivotal and freakishly coincidental stories all collided and changed the way we think about modern sports The summer of 1984 was a watershed moment in the birth of modern sportswhen the nation watched Michael Jordan grow from college basketball player to professional athlete and star. That summer also saw ESPN's rise to media dominanceas the country's premier sports networkand the first modern, commercialized, profitable Olympics.Magic Johnson and Larry Bird's rivalry raged, Martina Navratilova and John McEnroe reigned in tennis, and Hulk Hogan and Vince McMahon made pro wrestling a business, while Donald Trump pierced the national consciousness as a pro football team owner. It was an awakening in the sports world, a moment when sports began to morph into the market-savvy, sensationalized, moneyed, controversial, and wildly popular arena we know today. In the tradition of Bill Bryson's One Summer: America, 1927,L. Jon Wertheim captures these 90 seminal daysagainst the backdrop of the nostalgia-soaked 1980s, to show that this was the year we collectively traded in ourratty Converses for a pair of sleek, heavily branded, ingeniously marketed Nikes.This was the year that sports went big-time.

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Autorenporträt
L. Jon Wertheim is the executive editor of Sports Illustrated. He is the author of seven highly praised books, including the New York Times bestseller Scorecasting. He is a regular contributor to CNN and National Public Radio and is a commentator for the Tennis Channel.