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    Broschiertes Buch

Learn how to profit from an effective data strategy in a world of big data, analytics and the Internet of Things.

Produktbeschreibung
Learn how to profit from an effective data strategy in a world of big data, analytics and the Internet of Things.
  • Produktdetails
  • Verlag: Kogan Page Ltd
  • 1. Aufl.
  • Erscheinungstermin: 3. April 2017
  • Englisch
  • Abmessung: 233mm x 154mm x 15mm
  • Gewicht: 318g
  • ISBN-13: 9780749479855
  • ISBN-10: 074947985X
  • Artikelnr.: 45714147
Autorenporträt
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant and analytics, KPI & Big Data guru. He has worked with and advised many of the world's best-known organizations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, the Ministry of Defence, Microsoft, Oracle, the Home Office, the NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost and LinkedIn Pulse.
Inhaltsangabe
Chapter
01: Why Every Business is Now a Data Business; Chapter
02: Deciding Your Strategic Data Needs; Chapter
03: Using Data to Improve your Business Decisions; Chapter
04: Using Data to Improve your Business Operations; Chapter
05: Monetizing your Data; Chapter
06: Sourcing and Collecting Data; Chapter
07: Turning Data into Insights; Chapter
08: Creating the Technology and Data Infrastructure; Chapter
09: Building Data Competencies in Your Organisation; Chapter
10: Ensuring Your Data Doesn't Become a Liability: Data Governance; Chapter
11: Executing and Revisiting your Data Strategy