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Combining theoretical and analytic tools from genre analysis and cognitive linguistics, this book describes and explores the metaphors used by architects to assess design solutions in building reviews. The adoption of a genre perspective allows the author to explore the role of metaphor in professional communication and to draw attention to the importance of image metaphor in a field where the visual is of paramount importance. Key features: This study offers important insights into the cognitive and communicative weight of visual metaphors. The analysis is based on rich empirical data from the architectural sphere.
This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre perspective adopted throughout the work offers a view of figurative language that considers its use in the discussion of architectural topics in a real communicative situation involving specific participants, clear rhetorical goals and recognisable textual artefacts. The book thus combines a genre approach to texts with a cognitive view of metaphor. It further aims to restore as the centre of attention the linguistic and textual aspects of metaphor as an instrument of both cognition and communication.
The theoretical implications of the applied cognitive approach to metaphor adopted in the book are twofold. First, a situated description of how metaphor is used in a particular genre provides rich detail about its rhetorical potential. The second important contribution made by this study is to provide a fuller account of image metaphor, a type of mapping which is very salient in this particular genre. The weight given to visual metaphors in architectural discourse allows a fuller consideration of the cognitive and communicative import of a class of metaphor often regarded as marginal or ad hoc in cognitive linguistics, and the book thus contributes to a better understanding of this phenomenon in the context of a genre characterised by its concern with the visual aspects of architectural design. In this sense, the empirical data offered by a particular research methodology contributes to theory formation, and will prove of interest to cognitive linguists as well as to discourse analysts or genre researchers.
This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre perspective adopted throughout the work offers a view of figurative language that considers its use in the discussion of architectural topics in a real communicative situation involving specific participants, clear rhetorical goals and recognisable textual artefacts. The book thus combines a genre approach to texts with a cognitive view of metaphor. It further aims to restore as the centre of attention the linguistic and textual aspects of metaphor as an instrument of both cognition and communication.
The theoretical implications of the applied cognitive approach to metaphor adopted in the book are twofold. First, a situated description of how metaphor is used in a particular genre provides rich detail about its rhetorical potential. The second important contribution made by this study is to provide a fuller account of image metaphor, a type of mapping which is very salient in this particular genre. The weight given to visual metaphors in architectural discourse allows a fuller consideration of the cognitive and communicative import of a class of metaphor often regarded as marginal or ad hoc in cognitive linguistics, and the book thus contributes to a better understanding of this phenomenon in the context of a genre characterised by its concern with the visual aspects of architectural design. In this sense, the empirical data offered by a particular research methodology contributes to theory formation, and will prove of interest to cognitive linguists as well as to discourse analysts or genre researchers.
"As a systematic and comprehensive book, it is a major contribution to theparadigms of the theory of Conceptual Metaphor within the parameters of aspecific genre."Eduardo Urios-Aparisi in: Linguist List 22.2466
"As a systematic and comprehensive book, it is a major contribution to the
paradigms of the theory of Conceptual Metaphor within the parameters of a
specific genre."
Eduardo Urios-Aparisi in: Linguist List 22.2466
"As a systematic and comprehensive book, it is a major contribution to the
paradigms of the theory of Conceptual Metaphor within the parameters of a
specific genre."
Eduardo Urios-Aparisi in: Linguist List 22.2466