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  • Format: ePub


'Essential insights into the character of human choice and decision-making.' ROBERT CIALDINI, author of Influence
A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity
________
Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the infinite kaleidoscope of everyday information. But imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. It doesn't seem fair. And yet we have to draw the line…mehr

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Produktbeschreibung
'Essential insights into the character of human choice and decision-making.' ROBERT CIALDINI, author of Influence

A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity
________

Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the infinite kaleidoscope of everyday information. But imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. It doesn't seem fair. And yet we have to draw the line somewhere, we say, even though lines can be unhelpful or even dangerous when drawn where they aren't wanted, or in too thick a hand.

By thinking in terms of ' 'them' or 'us' and 'this' or 'that' we isolate ourselves from ideas we don't agree with and people who are not the same as us. We fail to listen to the other side of the argument and beliefs become increasingly polarized. Intolerance and extremism flourish. While the human race has survived by thinking in black and white and making binary decisions, such thinking might also destroy us. We may not be programmed to think in shades of grey, but it's the colour of our cognitive future.

In this ground-breaking exploration of how our brains work, Oxford University psychologist Dr Kevin Dutton explains that by understanding the nature of our black and white thinking we are better equipped to negotiate life's grey zones. And that, by doing so, we will make subtler and far smarter decisions.
__________

'Fascinating, important and entirely convincing.' SIR PHILIP PULLMAN


Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

  • Produktdetails
  • Verlag: Transworld
  • Seitenzahl: 400
  • Erscheinungstermin: 27. August 2020
  • Englisch
  • ISBN-13: 9781473558311
  • Artikelnr.: 57902459
Autorenporträt
Dutton, Kevin§
Dr Kevin Dutton is a Fellow of the British Psychological Society and a research psychologist at the University of Oxford. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of Flipnosis and The Wisdom of Psychopaths, for which he was awarded a Best American Science and Nature Writing prize. His work has been translated into over twenty languages, and his writing and research have been featured in Scientific American, New Scientist, The Guardian, The Times, Psychology Today, The New York Times, The Wall St Journal, and The Washington Post, among other publications.
Rezensionen
Dutton provides simplifying, clarifying and essential insights into the character of human choice and decision-making. You'll not think about thinking the same way afterwards. Robert Cialdini, author of INFLUENCE and PRE-SUASION