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  • Format: ePub


Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of “microbrewery” pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe’s great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band…mehr

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Produktbeschreibung
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of “microbrewery” pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe’s great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America’s great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America’s new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.

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  • Produktdetails
  • Verlag: St. Martin's Publishing Group
  • Seitenzahl: 272
  • Erscheinungstermin: 22. April 2014
  • Englisch
  • ISBN-13: 9781137437884
  • Artikelnr.: 41007273
Autorenporträt


Stephen Hindy is the author of Beer School and co-founder, chairman and president of Brooklyn Brewery, one of America’s top 20 breweries. A former journalist, he became interested in homebrewing while serving as a Beirutbased Middle East Correspondent for the Associated Press. He and Brooklyn Brewery have been featured in The New York Times, the New York Post, Crain’s New York Business, New York magazine, CNN, The Huffington Post, and countless beer blogs and specialty publications. Hindy is a member of the Board of Directors of the Beer Institute and the Brewers Association. He lives in Brooklyn, NY.
Inhaltsangabe
Foreword; John Hickenlooper
Prologue
1. The Pioneers, 1965-1984
2. Politics, Writers, Teachers, and Community Builders
3. The First Generation: A Boom and the First Beer War, 1984-1994
4. The Class of '88
5. Big Money Meets Craft Brewing, 1994-2000
6. The Second Generation: Innovation
7. Beer and the Media
8. Craft Brewers Resuscitate the Brewers' Association of America
9. Jailbreak: Big Distributors Embrace Craft Beer
10. The Brewers' Association of America and the Association of Brewers Merge
11. A Seat at the Table
12. The Third Generation: Many Models Emerge
Epilogue