Pitching is an art form that brings together content and communication channels. There are countless strategies that combine elements in different combinations. This book details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.
Pitching is an art form that brings together content and communication channels. There are countless strategies that combine elements in different combinations. This book details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.
Heather Hale is a film and television producer, director, screenwriter, teacher and consultant. She directed, produced and co-wrote the million-dollar thriller Absolute Killers (2011) which was marketed at Le Marché du Film and the American Film Market. She wrote the $5.5 million-dollar Lifetime Original Movie The Courage to Love and has over 60 hours of produced reality credits which have won Emmys, Ace, and Telly awards. Her How to Work the Film & TV Markets: A Guide for Content Creators was published by Focal Press/Routledge. She was the Independent Film and Television Alliance's Industry Liaison for the 2013 American Film Market (AFM) and had a four-year development deal with NBC Universal (through IFTA).
Inhaltsangabe
TABLE OF CONTENTS Intro: The Develop-Market-Pitch Continuum; Mise en Place Mise en Scène Chapter 1: Marketing Development: Creative Marketing and Financial Comps Chapter 2: The Crucial Logline [Title Genre Tagline Characters Catalyst & Inciting Incident Goals Stakes Nouns & Verbs Irony Logline Recipes Starting Place Worksheet Brainstorming Exercises and Templates]; Summary Synopsis; One Sheet; Query Letters Chapter 3: Basic Development & Marketing Materials Beat Outline Development v. Marketing Treatments Character vs. Casting Breakdowns; Scriptments Selling vs. Shooting Scripts Intellectual Property Protection Chapter 4: Advanced Marketing & Development Deliverables Pitch Package Pitch Deck Look Books Mood Board EPK TV Series Bibles (Marketing vs. Development vs. Writers' Room Bibles); Reality TV Format Bibles (Reality Competition Structured Unstructured Documentary/Non-Fiction Children's Programming); Proposals & Business Plans Chapter 5: Video Marketing Assets Teaser Theatrical Trailer Sizzle Reel Rip-O-Matic Talent Reel Completed Scenes Frankenbiting Proof of Concept Dirty Pilot Screener Chapter 6: Pitching Prospecting Hit List(s); "Buyer" Landscape (The "Big Six" Studios Mini Majors High Profile Production Companies Top International TV Buyers); Realistic Pitch Goals; Basic Pitch Architecture Timing of Deliverables Different Pitch Scenarios and Environments (Pitch Fests Festivals Conferences and Markets On-the-Lot meetings) Pitching Dos & Don'ts Bringing Talent to the Pitch and Detachable Attachments Final Thoughts
TABLE OF CONTENTS Intro: The Develop-Market-Pitch Continuum; Mise en Place Mise en Scène Chapter 1: Marketing Development: Creative Marketing and Financial Comps Chapter 2: The Crucial Logline [Title Genre Tagline Characters Catalyst & Inciting Incident Goals Stakes Nouns & Verbs Irony Logline Recipes Starting Place Worksheet Brainstorming Exercises and Templates]; Summary Synopsis; One Sheet; Query Letters Chapter 3: Basic Development & Marketing Materials Beat Outline Development v. Marketing Treatments Character vs. Casting Breakdowns; Scriptments Selling vs. Shooting Scripts Intellectual Property Protection Chapter 4: Advanced Marketing & Development Deliverables Pitch Package Pitch Deck Look Books Mood Board EPK TV Series Bibles (Marketing vs. Development vs. Writers' Room Bibles); Reality TV Format Bibles (Reality Competition Structured Unstructured Documentary/Non-Fiction Children's Programming); Proposals & Business Plans Chapter 5: Video Marketing Assets Teaser Theatrical Trailer Sizzle Reel Rip-O-Matic Talent Reel Completed Scenes Frankenbiting Proof of Concept Dirty Pilot Screener Chapter 6: Pitching Prospecting Hit List(s); "Buyer" Landscape (The "Big Six" Studios Mini Majors High Profile Production Companies Top International TV Buyers); Realistic Pitch Goals; Basic Pitch Architecture Timing of Deliverables Different Pitch Scenarios and Environments (Pitch Fests Festivals Conferences and Markets On-the-Lot meetings) Pitching Dos & Don'ts Bringing Talent to the Pitch and Detachable Attachments Final Thoughts
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