Real Option Valuation in Service Industries - Müller, Jürgen
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Jürgen Müller applies the real option approach to service industries, in this case to retail banking; he provides empirical support for the approach and simplifies the applicability of real option concepts in corporate practice.

Produktbeschreibung
Jürgen Müller applies the real option approach to service industries, in this case to retail banking; he provides empirical support for the approach and simplifies the applicability of real option concepts in corporate practice.
  • Produktdetails
  • Gabler Edition Wissenschaft
  • Verlag: Deutscher Universitätsverlag; Gabler
  • Artikelnr. des Verlages: 85008570
  • 2000
  • Erscheinungstermin: 30. Mai 2000
  • Deutsch, Englisch
  • Abmessung: 229mm x 152mm x 16mm
  • Gewicht: 436g
  • ISBN-13: 9783824471386
  • ISBN-10: 3824471388
  • Artikelnr.: 09155076
Autorenporträt
Dr. Jürgen Müller wrote his doctoral thesis in business administration while doing research at the finance department of the University of Trier. He is presently working as a consultant for McKinsey&Company Inc., Frankfurt/Main, focussing on financial institutions and corporate finance topics.
Inhaltsangabe
General trends and success factors in retail banking - Retail banking in Poland - Evaluation of capital investment decisions - The real options approach - Application of real option valuation to a retail banking startup in Poland