Thorsten Staake, Elgar Fleisch

Countering Counterfeit Trade

Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

• Gebundenes Buch

Produktbeschreibung

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.

Produktdetails

• Verlag: Springer / Springer Berlin Heidelberg / Springer, Berlin
• Artikelnr. des Verlages: 12195510, 978-3-540-76946-0
• 2008
• Seitenzahl: 252
• Erscheinungstermin: 30. Mai 2008
• Englisch
• Abmessung: 241mm x 160mm x 20mm
• Gewicht: 554g
• ISBN-13: 9783540769460
• ISBN-10: 3540769463
• Artikelnr.: 23180395

Autorenporträt

Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.

Inhaltsangabe

Knowing the Enemy - The Mechanisms of Counterfeit Trade.- An Introduction to Counterfeit Markets.- Understanding Counterfeit Supply.- Counterfeit Demand and the Role of the Consumer.- Countermeasures - Best Practices and Strategy Development.- Established Anti-counterfeiting Approaches - Best Practices.- Implementing Anti-counterfeiting Measures.- Management Tools - Towards a Fact-based Managerial Approach.- Determining the Market Share of Counterfeit Articles.- Implications for Affected Enterprises.- Product-protection Technologies.- Principles of Product Security Features.- The Potential of RFID for Brand- and Product-protection.- Managerial Guidelines and Conclusions.- Guidelines.- Concluding Remarks.