Stephanie Marsh

User Research (eBook, ePUB)

A Practical Guide to Designing Better Products and Services

• Format: ePub

Produktbeschreibung

Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies.

User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained.

Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 288
• Erscheinungstermin: 3. März 2018
• Englisch
• ISBN-13: 9780749481056
• Artikelnr.: 51397441

Autorenporträt

Stephanie Marsh (she/they) is a leading UX research professional and currently UX Research Operations Lead at Springer Nature. They are the former Head of User Research and Analysis for the UK Government Digital Service and former Head of Digital Strategy for the UK Ministry of Defence. She was also previously a consultant at Bunnyfoot, a leading UX consultancy in the UK. They have contributed chapters to a range of peer-reviewed texts in related fields and has delivered talks on UX Research, Research Operations and UX strategies at a range of conferences and industry events. She is based in London.

Inhaltsangabe

The Fundamentals What Good Research Looks Like; Getting the Right Participants; Ethical Considerations; Asking the Right Kind of Questions; Understanding the Importance of Observation What People Say and What People Do are Two Different Things; Behaviour vs. Opinion;What Research You Need to Do Depends on What Situation Do You Find Yourself In; Identify Research Situations; Identify the Method(s) to Use; How to Analyse and Share the Result; Overview of Individual Research Methods; When and Where to Conduct this Kind of Research; The Time Required to Prepare and Run the Research; How to Prepare for the Research; How to Do the Research and Gather the Data;What to Do with All That Data; Overview of the Analysis and Sharing Methods; When and Where to Use these Methods; How to Use Them Effectively