Unhireable 50 Laws of Entrepreneurship

At eighteen, in a lukewarm bath after a day hauling Christmas trees, I worked out that the man paying me was no smarter than me.

He'd just had the balls to start his own business. That was the day I knew nobody was ever going to hand me a proper job, and I didn't want one. I had spiked hair, I questioned everything, and I found it difficult to take orders from people who thought they were better than me. So I made my own job, and every company I started taught me a law.

Years later I sold one of them to the world's biggest medical publisher for 50.1 million dollars. Overnight, I watched twenty-six million vanish from a screen. And when the Mediterranean sea tried to take my life - I survived that too.

This book is about the laws, and the stories that illustrate their importance. There are fifty of them, in the four parts anyone who builds something goes through: Awaken, Jump, Survive, Scale. They're not tips. They're laws, like tides. You either know them or they take you under.

I wrote it for anyone on their own entrepreneurial journey, and in particular for my own two boys.

If it's to be, it's up to me.