Technology Transfer and Strategic Applications for Commercial Human-AI Interaction
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- Englisch ausgewählt
271,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
30.07.2026
Herausgeber
Muhammad Abdus Salam + weitereVerlag
Igi Global Scientific PublishingSeitenzahl
570
Maße (L/B/H)
25,4/17,8/3 cm
Gewicht
1058 g
Sprache
Englisch
EAN
9798337393261
Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more.
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