Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
18.03.2026
Verlag
Matt EpsteinSeitenzahl
(Printausgabe)
Dateigröße
4751 KB
Sprache
Englisch
EAN
9798233342264
Most companies chase subscriptions. The winners build memberships.
The difference is not a better perk or a smarter promotion. It is a system - one designed to earn trust, deepen engagement, and create value that compounds over time.
In Mastering Membership, Matt Epstein shares a practical, field-tested framework for building and scaling membership businesses that last. Drawing on more than two decades of experience growing iconic programs at Amazon, SiriusXM, and Walmart, Epstein shows why the best companies don't treat retention as a tactic. They treat it as the engine of growth.
This is a strategic guide for leaders who want to build something people choose to stay part of - and who want recurring revenue to become a true competitive advantage.
Inside, you'll learn how to:
- Know exactly which benefits attract the right members - and which ones quietly drain value
- Convert more signups by aligning pricing, offers, and enrollment flows around lifetime value
- Turn early engagement into lasting habit through onboarding experiences that deliver on your promise
- Reduce churn and build loyalty with retention systems that get stronger over time
- Steal smarter ideas from competitors using "digital store walks" that reveal what actually works
- Scale intelligently with data, AI, and the operating rhythms that keep cross-functional teams aligned
With examples spanning retail, media, technology, fitness, education, and more, Mastering Membership gives product leaders, founders, and growth-minded general managers a clear roadmap for turning transactions into enduring customer relationships.
Whether you're launching a new membership, fixing a leaky one, or scaling an existing program, this book will help you build something far more durable than signups.
Build membership that compounds.
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