Artificial Intelligence Transforming Marketing Renewed Theoretical Bases and New Paradigms

José Duarte Santos, PhD, is a seasoned academic and expert in Management with a focus on Marketing. Currently serving as a Senior Lecturer at the Accounting and Business School of the Polytechnic of Porto (ISCAP), his research spans various facets of modern business, including CRM strategies, digital marketing, and sustainable marketing practices. With numerous publications in esteemed journals and extensive teaching experience, Professor Santos has also authored several influential books in his field. His work focuses on the intersections of technology, consumer behavior, and organizational strategy, offering valuable insights into navigating today's dynamic business landscape.

Paulo Botelho Pires holds a PhD in Management, complemented by a Master's degree in Marketing and a Bachelor's degree in Systems Engineering and Computer Science. He is a lecturer at the Accounting and Business School of the Polytechnic of Porto (ISCAP). With extensive academic experience spanning over two decades, he has contributed significantly to the fields of Management and Marketing, particularly in digital marketing and its various applications. His research interests include artificial neural networks, digital strategies, sales management, and the intersection of technology with marketing practices. Professor Pires is also a prolific author, having published numerous books, book chapters, and articles in reputable journals.

Joaquim Pratas, PhD, is an academic and researcher in Marketing, Management and Strategy. He lectures at the Accounting and Business School of the Polytechnic of Porto (ISCAP,) and Porto Business School, and research at CEOS.PP and GOVCOPP (University of Aveiro, Portugal). His interests include Marketing, Tourism, Sales, Retail, Innovation and Technologies.