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Shipping News

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Beschreibung

Produktdetails

Zustand

Akzeptabel

Einband

Taschenbuch

Erscheinungsdatum

01.08.1994

Verlag

HarperCollins

Seitenzahl

371

Maße (L/B/H)

19,9/13,2/2,9 cm

Gewicht

271 g

Sprache

Englisch

EAN

2710002612504

Beschreibung

Rezension

'A very impressive achievement. So funny, so full of delights.' Guardian

'As stark and ruggedly beautiful as the storm-battered coast of Newfoundland itself.' Sunday Telegraph

'Ambitious and accomplished...The characterisation is rich, the dialogue both original and convincing.' Alan Massie, Scotsman

'A stunning novel.' Observer

'To read "The Shipping News" is to yearn to be sitting in The Flying Squid Lunchstop, eating seal fin curry, watching the icebergs clink together in the bay.' The Times

Produktdetails

Zustand

Akzeptabel

Einband

Taschenbuch

Erscheinungsdatum

01.08.1994

Verlag

HarperCollins

Seitenzahl

371

Maße (L/B/H)

19,9/13,2/2,9 cm

Gewicht

271 g

Sprache

Englisch

EAN

2710002612504

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Shipping News
  • Produktbild: Shipping News
  • PART ONE: INTRODUCTION TO CORPORATE COMMUNICATION
    Defining Corporate Communication Introduction Scope and Definitions Chapter Summary
    Corporate Communication in Contemporary Organizations Introduction Historical Background Integrated Communication Drivers for Integrated Communication Organizing Communication Chapter Summary
    PART TWO: CONCEPTUAL FOUNDATIONS
    Stakeholder Management and Communication Introduction Stakeholder Management The Nature of Stakes and Stakeholders Stakeholder Communication Stakeholder Engagement and Collaboration Chapter Summary
    Corporate Identity, Corporate Branding and Corporate Reputation Introduction Corporate Identity, Image and Reputation Corporate Branding Aligning Identity, Image and Reputation Chapter Summary
    PART THREE: CORPORATE COMMUNICATION IN PRACTICE
    Communication Strategy Introduction The Process of Communication Strategy The Content of Communication Strategy Chapter Summary
    Strategic Planning and Campaign Management Introduction Planning and Executing Programs and Campaigns Theories on Effective Messages and Persuasion Chapter Summary
    Research and Measurement Introduction Research and Evaluation Measuring Corporate Reputation Measuring Corporate Identity Chapter Summary
    PART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATION
    Media Relations Introduction Journalism and News Organizations News and Corporate Reputation Framing News Stories The New Media Landscape Chapter Summary
    Internal Communication Introduction Defining Internal Communication Internal Communication and Organizational Identification Voice, Silence and Stimulating Employee Participation Social Media and Communities of Practice Chapter Summary
    Issues Management and Public Affairs Introduction Defining Issues Managing Issues Influencing Public Policy Chapter Summary
    Crisis Communication Introduction Preparation for Crises Communication about a Crisis Chapter Summary
    PART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATION
    Leadership and Change Communication Introduction Defining Leadership and Change Communicating During a Change Effective Leadership Communication Chapter Summary
    Corporate Social Responsibility and Community Relations Introduction Defining Corporate Social Responsibility Communicating About Corporate Social Responsibility Community Involvement Programmes Chapter Summary