The AI Marketing Canvas A Five-Step AI Plan for Marketers

"AI is something every marketer thinks they need to use but don't really know why. The AI Marketing Canvas does a phenomenal job of demystifying this burgeoning capability and laying out actionable plans that allow AI to be a key differentiator that sets your brand apart. It is a must-read for any marketer who seeks real disruption." - Andrea Brimmer, Chief Marketing & PR Officer, Ally Financial

"The new second edition of The AI Marketing Canvas is a smart, practical guide for marketing leaders navigating the AI era. Jim Lecinski and Rajkumar Venkatesan distill complexity into clarity, offering an effective roadmap to move from experimentation to transformation. A must-read for any CMO, in fact for every marketer, serious about unlocking AI's full potential to drive growth and innovation." - Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard

"The updated edition of The AI Marketing Canvas makes a compelling case: AI is no longer optional; it's foundational. As AI reshapes how teams operate and how decisions get made, leaders need a roadmap to move from early experiments to measurable impact. This guide delivers just that, offering a practical, structured approach to turning AI from a promising concept into an operational advantage." - Shishir Mehrotra, Chief Executive Officer, Grammarly

"A critical read for marketing leaders to use to develop their organizations' use of artificial intelligence and machine learning. Raj and Jim provide a clear, relatable path by identifying the five stagesto develop a strategy and properly progress to the next stage." - Joel Yashinsky, Chief Marketing Officer, Burger King