Strategic Digital Transformation Theory and Practice
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- Hardcover
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
59,99 €
inkl. gesetzl. MwSt.,
Lieferung nach Hause
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
02.12.2025
Verlag
Sage PublicationsSeitenzahl
408
Maße (L/B/H)
24,6/18,9/2,2 cm
Gewicht
730 g
Sprache
Englisch
ISBN
978-1-5296-9155-9
This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.
With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
In this rapidly evolving landscape, strategic digital transformation is not just an option but a necessity for organisations to remain competitive and relevant. . . It is an exciting time to be part of this journey, and I am confident that the insights and strategies presented in this textbook will provide valuable guidance for young leaders and innovators seeking to thrive in the digital era.
- Alois Zwinggi Managing Director, World Economic Forum
With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
In this rapidly evolving landscape, strategic digital transformation is not just an option but a necessity for organisations to remain competitive and relevant. . . It is an exciting time to be part of this journey, and I am confident that the insights and strategies presented in this textbook will provide valuable guidance for young leaders and innovators seeking to thrive in the digital era.
- Alois Zwinggi Managing Director, World Economic Forum
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