Writing for Busy Readers Communicate More Effectively in the Real World
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Penguin Publishing Group
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Sprache:Englisch
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Verlag:Random House N.Y.
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
02.09.2025
Verlag
Random House N.Y.Seitenzahl
258
Maße (L/B/H)
22,7/15/1,5 cm
Gewicht
238 g
Sprache
Englisch
ISBN
978-0-593-18750-0
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
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