• Part 1: Marketing and Society
• 1: Marketing principles
• 2: Marketing, Society, Sustainability and Ethics
• 3: Understanding customer behaviour
• 4: Customer insight
• Part 2: Marketing Management
• 5: Marketing environment and strategy
• 6: Market segmentation and positioning
• 7: Managing the customer experience
• 8: Services Marketing
• Part 3: Implementing the marketing mix
• 9: Proposition and branding decisions
• 10: Pricing and value creation
• 11: Marketing communications
• 12: Managing channels and distribution