Clean Winners Sustainability Strategy That Puts Customers First

Advance Praise for Clean Winners:

"Clean Winners demonstrates how many companies have lost their way by isolating sustainability goals from business value. When combined with customer needs and innovation, sustainability becomes a powerful differentiator." - Florent Menegaux, CEO, Michelin Group

"Clean Winners sets an inspiring and practical path for businesses to transform their sustainability strategies by reshaping the economy and ecosystems and bringing together sustainability and progress." - Jean-Pascal Tricoire, Chairman, Schneider Electric

"Clean Winners offers a customer-oriented perspective that aligns with the future of business: one where value creation and sustainability are mutually reinforcing. A must-read for executives seeking to leverage sustainability to increase customer value." - Guilherme Loureiro, Regional CEO, Walmart Canada, Chile, Mexico, and Central America; coauthor, Reinventing the Leader

"Goutam Challagalla and Frédéric Dalsace make sustainability resonate-turning it into something every customer wants and making it the heart of business operations and strategy so both customers and the planet win." - Jørgen Vig Knudstorp, former chairman and CEO, the Lego Group; member of the board, Nike and Starbucks

"Clean Winners offers readers a new path on how to win in sustainability's next phase. Goutam Challagalla and Frédéric Dalsace provide groundbreaking insights into how to turn sustainability into a tool they can use to innovate for better products and services, creating true value for consumers." - Hiroshi Igarashi, President and Global CEO, Dentsu

"Clean Winners proves that, when done right, sustainability drives innovation, efficiency, growth, and profit. A powerful way to reframe our thinking and engage businesses on a new path to value creation while still delivering on sustainability challenges." - Loïc Moutault, Global President, Mars Petcare

"Goutam Challagalla and Frédéric Dalsace offer an insightful rethink of sustainability in business. They challenge conventional wisdom and present actionable strategies to drive customer value, product innovation, and business growth." - Adolfo Orive, President and CEO, Tetra Pak