Marketing Cases from Emerging Multinational Enterprises (eMNEs) National Brands Asserting Themselves on the Global Stage

Omer F Genc is an Associate Professor in the Department Management and Marketing of Williamson College of Business Administration at Youngstown State University (YSU), Yorktown, OH, USA. Before joining YSU, he worked at Abdullah Gul University in Turkey, Minnesota State University, Mankato and Temple University. Dr. Genc’s current research interests include cross-border mergers and acquisitions (M&As), competitiveness of companies, internationalization of small and medium-sized enterprises (SMEs), corporate governance, innovation and relationship marketing. Dr. Genc has published several papers in peer-reviewed journals and presented his work at several conferences.

Zafar U. Ahmed is the Founder, President and CEO of the Academy for Global Business Advancement (AGBA), Washington, D.C., USA; Founder and Editor-in-Chief of the Journal for Global Business Advancement; and Founder and Editor-in-Chief of the Journal for International Business and Entrepreneurship Development. He is the co-author/co-editor of over 10 monographs and books, has co-edited 17 refereed conference proceedings of international conferences, has chaired 17 global conferences around the world, serves on the editorial boards of over 10 international journals, and has guest edited special issues of 10 international journals.