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Produktbild: Fashion Buying

Fashion Buying From Trend Forecasting to Shop Floor

Aus der Reihe Basics Fashion Management

29,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

06.02.2025

Abbildungen

130 colour illus

Verlag

Bloomsbury Academic

Seitenzahl

200

Maße (L/B/H)

22,8/15,8/1,3 cm

Gewicht

440 g

Auflage

3. Auflage

Sprache

Englisch

ISBN

978-1-350-28057-1

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

06.02.2025

Abbildungen

130 colour illus

Verlag

Bloomsbury Academic

Seitenzahl

200

Maße (L/B/H)

22,8/15,8/1,3 cm

Gewicht

440 g

Auflage

3. Auflage

Sprache

Englisch

ISBN

978-1-350-28057-1

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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Die Leseprobe wird geladen.
  • Produktbild: Fashion Buying

  • Introduction
    Chapter Summary

    1. The Fashion Buyer
    Fashion Retail Environments
    The Buyer's Relationship with the Retail Environment
    Types of Retail Stores
    National Brands Vs Private Labels
    What Is the Fashion Buyer?
    Buying Teams and Their Working Environment
    Fashion Buying Approaches and the Consumer
    Fashion Cycles
    Product-Specific Purchasing - Classifications
    Case Study: The Global Buying Director
    Interview: Andrew Searson, Adidas
    Chapter 1 Summary
    Discussion Points/Exercises

    2. Sources of Buying Inspiration
    Buyers and Market Intelligence
    Market Research
    Focus On the Customer
    Trend Forecasting
    Buying Markets and International Trade Fairs
    Competition Shopping
    Case Study: Seek Berlin at Berlin Fashion Week
    Interview: Damien Winpenny Sales Manager - Seek
    Chapter 2 Summary and Extra Reading
    Discussion Points/Exercises

    3. Suppliers, Sourcing, Communication and Range Planning
    The Relationship Between, Designer, Buyer and Quality Assurance.
    What Is A Supply Chain?
    The Buyers Role in the Supply Chain
    The Buyer - Supplier Relationship
    Sourcing Suppliers
    Managing the Supply Base
    Monitoring Supplier Performance
    Sourcing Issues
    Global Sourcing
    Developing Product Categories and Selecting Lines
    Fabric Selection
    Fashion Lead-Times, Critical Path and the Fashion Cycle
    Fashion Buyers and Fabric Sourcing
    Selecting and Buying Garments
    Case Study: The Designer and Buyer Perspective
    Interview: Stephen Park and Stephanie Stumbaugh
    Chapter 3 Summary and Extra Reading
    Discussion Points/Exercises

    4. Range and Merchandise Planning
    What Is Merchandise Planning?
    Buyer and Merchandiser Relationship
    Buyer Instinct Vs Planning
    Buyer Success and Key Performance Indicators (KPIs)
    Merchandise Planning Processes
    Merchandise Pricing and Markdowns
    Risk, Range Planning, Width, and Depth
    Getting the Range Balance Right
    Selecting and Grading the Store Ranges
    Product Sampling and Final Range Preparation

    Case Study: WhichPLM
    Interview: Mark Harrop
    Chapter 4 Summary and Extra Reading
    Discussion Points/Exercises

    5. Trends in Fashion Buying
    Consumer Connection and Promotional Activities
    Branding, Advertising and Marketing
    Social Media and the AI Influencer
    Visual Merchandising
    Showtelling and Pop-Up
    Fashion Technology and the Digital Fashion Landscape
    Corporate Social Responsibility (CSR) Vs Environmental Social Governance (ESG)
    Fashion Circularity
    Intellectual Property Rights
    Case Study: CLO Virtual Fashion Inc.
    Interview: Simon JH Kim - Global CEO
    Chapter 5 Summary and Extra Reading
    Discussion Points/Exercises

    Conclusion
    Glossary
    Industry Resources
    Index
    Acknowledgments and Picture Credits