Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
14.05.2024
Verlag
Atmosphere PressSeitenzahl
312
Maße (L/B/H)
21,6/14/1,9 cm
Gewicht
442 g
Sprache
Englisch
EAN
9798891321236
Rock star. Ninja. Zig-zag. If these words make you want to puke, then this book is for you. If these words sometimes find their way into your writing, then this book is also for you. The world of business is filled with jargon, cliché, and nauseating "work-speak." Most emails are boring, confusing, or too long. More and more often we encounter mindless and enervating "content," much of which is generated by content mills or AI. In An MFA for your MBA, award-winning writer, editor, and ad exec Phillip Mandel offers authoritative instructions on improving writing skills. From the magic of metaphors to eliminating uninspired clichés, this book provides tips on keeping readers engaged and absorbing criticism, and outlines why it all really, really matters. Combining the skills and techniques of a graduate-level MFA program in creative writing with decades of expertise in marketing as a marketing guru, Mandel delivers practical advice on becoming a better, more creative communicator in business and life. Praise for An MFA for you MBA: "A lively and genuinely helpful book of writing advice." and "Our Verdict: Get it." Also: "Readers from the corporate world who've fallen into the trap of using surface and effort as active verbs, or of using the lazy adjective doable, will find a great deal of food for thought in these pages." - Kirkus Reviews "Mandel's humor shines through, making what could be a dry subject feel more like a lively conversation. The prose is smooth and polished, whether touching on writing basics or more advanced business concepts." - Booklife "Not just a book; it's a movement." - CEO Weekly
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