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Produktbild: Untrapping Product Teams: Simplify the Complexity of Creating Digital Products

Untrapping Product Teams: Simplify the Complexity of Creating Digital Products Simplify the Complexity of Creating Digital Products

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

02.07.2024

Verlag

Pearson Education Limited

Seitenzahl

272

Maße (L/B/H)

23,5/17,8/1,5 cm

Gewicht

479 g

Auflage

1

Sprache

Englisch

ISBN

978-0-13-533538-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

02.07.2024

Verlag

Pearson Education Limited

Seitenzahl

272

Maße (L/B/H)

23,5/17,8/1,5 cm

Gewicht

479 g

Auflage

1

Sprache

Englisch

ISBN

978-0-13-533538-3

Herstelleradresse


Email: info@bod.de

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  • Produktbild: Untrapping Product Teams: Simplify the Complexity of Creating Digital Products

  • Foreword by Ash Maurya xiii

    Foreword by Jim Highsmith xv

    Preface xvii

    About the Author xxi

    Introduction 1

    Who Can Benefit from This Book 2

    How to Read This Book 3

    What to Expect from Untrapping Product Teams 3

    Part I: Facing Dangerous Traps 5

    Chapter 1: How Common Ways of Working Trap or Untrap Teams 7

    How Feature Factory Companies Work 8

    Coordinative Flow: A Logical Way of Working with Unexpected Results 12

    Nine Out of Ten Ideas Will Fail 15

    Collaborative Flow: A Simple Way of Working with Outstanding Results 16

    Key Takeaways 21

    Chapter 2: The Mindset Impacts on Dangerous Traps 23

    What's a Growth Mindset? 25

    What's a Fixed Mindset? 25

    Identifying the Mindset's Impacts 26

    Output over Outcome 27

    Opinions over Evidence 28

    Prescriptive Roadmaps over Embracing the Unknown 30

    Meeting Deadlines over Achieving Goals 32

    Implementing Solutions over Solving Problems 33

    Key Takeaways 35

    Chapter 3: What Distracts Teams from Creating Value 37

    Facing the Real Enemy: Bullshit Management 38

    Gathering Requirements: A Distraction to Value Creation 39

    Extensive Product Backlog: When the Past Limits the Future 40

    Output Reports: Wasting Time 42

    Consensus-Driven Decisions: Slowing Down Progress 43

    Output Approval: Limiting Team's Accountability 44

    Meeting Marathon: Long Days with Little Value Created 45

    Fear of Saying No: The Art of Getting Overwhelmed 46

    Bridge Communication: Becoming the Bottleneck 47

    Opinion-Driven Decision: Ignoring Evidence, Creating Waste 48

    Failure Avoidance: Killing Innovation Chances 50

    Bullshit Management Check 51

    Key Takeaways 51

    Part II: Overcoming Dangerous Traps 53

    Chapter 4: Using the Right Ingredients for Product Teams 55

    How a Simple Restaurant Became the World's Number One 56

    Understanding the Right Ingredients for Product Teams 56

    What a Solid Product Strategy Enables 57

    Accelerating Learning with Product Discovery 59

    Approaching Product Delivery Mindfully 61

    Finding the Right Ingredients for Your Situation 62

    Key Takeaways 63

    Chapter 5: Crafting a Meaningful Product Strategy 65

    Identifying Who You Serve 66

    Understanding Your Product Stage 68

    Product Vision: Knowing Where to Land 69

    Lean Canvas: Defining the Key Aspects to Thrive 72

    Value Curve: Designing to Differentiate 80

    Roadmap: Establishing Clarity on What to Achieve 82

    Key Takeaways 86

    Chapter 6: Forget What You Know to Get Ready for the Unknown 89

    My Unforgettable First Date with Product Discovery 90

    Biases: Blocking Learning Opportunities 91

    Confirmation Bias: The Art of Missing Opportunities and Creating Waste 92

    Commitment Escalation: Making a Bad Situation Even Worse 92

    Sunk-Cost Fallacy: The Fear of Losing Triggering More Losses 93

    Bandwagon Fallacy: Following the Masses Without Knowing Why 94

    Value Drivers: Doing What Matters for Customers and the Business 95

    Do What's Right, Not What's Easy 97

    Key Takeaways 98

    Chapter 7: Embarking on a Journey to Discover What Matters 99

    Understanding the Discovery Journey 99

    Clarify the Goal: Know What Success Looks Like 101

    Understand Your Audience: Know How Customers Use Your Product 102

    Uncover Value Drivers: Identify What's Worth Pursuing 104

    Prioritize and Focus: Take One Value Driver at a Time 107

    Reinvent the Future: Diverge and Converge 109

    Deal with Assumptions: Drop Bad Ideas Fast Enough 110

    Use Evidence to Progress: Experiment, Learn, Decide 116

    Key Takeaways 118

    Chapter 8: Enabling Product Delivery Beyond Outputs 119

    How the Wrong Approach to Product Delivery Leads to a Feature Factory 120

    Product Backlog: Organizing What Drives Value 121

    Refinement: Building Shared Understanding 125

    Alignment: Setting the Next Goal 127

    Getting Things Done 129

    Using Tech Debt: Accelerate Learning to Avoid Poor Investment 131

    Review: Getting Business and Product Aligned 134

    Improve: Strive to Continuously Become a Better Team 135

    Key Takeaways 136

    Chapter 9: Defining and Measuring Actionable Metrics 139

    Data Traps: Avoid Common Traps 140

    Leading versus Laggard Metrics 141

    Input versus Output Metrics: Understanding Control and Influence 143

    Defining Metrics: Focus on Signs While Ignoring Noise 144

    Measuring Results: Be Careful, You're Not a Stockbroker 146

    Sharing Results: Spread the News about Outcomes 147

    Pro Hints: Saving You Hours per Week 148

    Usual Metrics: The Bread and Butter of Analytics 149

    Key Takeaways 151

    Chapter 10: Getting the Teams Right 153

    Common Product Teams Setup 154

    Roles and Responsibilities: Who Takes Care of What 160

    Product Managers versus Backlog Managers 162

    Software Engineers versus Coders 165

    Product Designers versus Pixel-Perfect Designers 167

    Agile Coaches versus Agile Rulers 168

    Key Takeaways 169

    Chapter 11: Building Solid Relationships 171

    Who the Stakeholders Are 172

    Power and Interest: How to Improve Collaboration with Business Stakeholders 173

    Sharpening Communication: How to Ensure Shared Understanding 175

    Establishing Alignment: No More Confusion 177

    Breakthroughs Occur with Real Interactions Instead of Shallow Ones 179

    Key Takeaways 180

    Part III: Remaining Untrapped 183

    Chapter 12: Establishing Product Principles 185

    Why Product Principles? 186

    How to Craft Product Principles 186

    How to Ensure Principles Are Kept Alive 188

    Evolving the Product Principles 190

    Principles That Helped My Teams 190

    Key Takeaways 196

    Chapter 13: Assessing Your Company's Dynamics 197

    Leadership: Creating a Space Where Great Ideas Can Happen 198

    Product Perception: Are You Ready to Thrive? 200

    Product Leadership: Coordination or Collaboration? 201

    Team Topology: Setting Teams Ready to Rock 202

    Risk Tolerance: From Fear to Courage 203

    Key Takeaways 204

    Chapter 14: Evaluating How Your Product Strategy Implementation Simplifies Decision Making 205

    Ownership: Clear Accountability, Better Results 206

    Prioritization: Moving from Serving to Partnering 207

    Decision Making: Progress over Analysis 208

    Goals: Clarity on Where You Want to Land 208

    Collaboration: Getting Together to Create What Matters 210

    Key Takeaways 211

    Chapter 15: Understanding How Quickly You Can Drop Bad Ideas 213

    Value Proposition: Clarity on What's Most Important 214

    Customer Interviews: Creating Insights to Unlock Learning 215

    Identifying Assumptions: Knowing What We Don't Know 216

    Testing Assumptions: Confronting Reality 217

    Ideation: Creating a Better Future 218

    Key Takeaways 219

    Chapter 16: Examining How Fast You Can Drive Business and Customer Value 221

    Implementation: Prioritizing Learning over Scalability 222

    Measure Results: Focusing on What Moves the Needle 223

    Feature Removal: Getting Rid of Distractions 223

    Facing Failures: Learning versus Blaming 224

    Product Backlog: Past Promises versus Future Opportunities 226

    Key Takeaways 227

    Wrap-Up 229

    Appendix: Untrapping Lessons 233

    Bibliography 235

    Index 237