Digital Product Management Frameworks – Tools – Cases

Sascha Hoffmann is a professor of online management at Fresenius University of Applied Sciences. Previously, he was Director Business Development at XING and Head of Product Management at blau Mobilfunk (blau.de).

Contributing authors:

·       Tim Adler, Hamburg

·       Markus Andrezak, überproduct GmbH, Potsdam

·       Christian Becker, leanproductable GmbH, Berlin

·       Nikkel Blaase, Orbit Ventures GmbH, Hamburg

·       Dominik Busching, tado, Munich

·       Tobias Freudenreich, freelance product coach & consultant, Hamburg

·       David Gehrke, University of Applied Sciences Nordhausen, Nordhausen

·       Rainer Gibbert, Star Finanz GmbH, Hamburg

·       Lutz Göcke, University of Applied Sciences Nordhausen, Nordhausen

·       Sascha Hoffmann, University of Applied Sciences Fresenius, Hamburg

·       Alexander Hipp, Beyond, London

·       Arne Kittler, facelift, Hamburg

·       Jan Köster, Gruner + Jahr, Hamburg

·       Jan Martens, Lotto24 AG, Hamburg

·       Florian Meyer, Gruner + Jahr, Hamburg

·       Inken Petersen, Hamburg

·       Patrick Roelofs, Aroundhome, Berlin

·       Stefan Roock, it-agile GmbH, Hamburg

·       Robert Schulke, Freiburg

·       Michael Schultheiß, McKinsey & Co, Kiel

·       Cansel Sörgens, Cologne

·       Philip Steen, Norderstedt

·       Anna Wicher, MissionMe, Hamburg

·       Petra Wille, Strong Product People, Hamburg