Omnichannel in pharmaceutical distribution Basics, benchmarks and examples for the pharmaceutical sales force

Elke Schwarz (ed.) is a marketing expert and managing director of the Institute for Sales and Marketing Excellence and Pharma-LOTs. She mainly deals with the topics of neuro-sales and -marketing as well as with methods of "emotion selling", gives lectures on the topic of unconscious effectiveness of advertising, consults companies as well as advertising agencies and gives sales trainings. She is also the author of the book "Neuro-Advertising" (2018) published by Springer Gabler and co-author of "Emotion Selling" (2nd edition 2015).

Dr. Hein-Uwe Kulpa is former head of training at the pharmaceutical company Astra-Zeneca, now an independent consultant.

Frederik Beyer is a news anchor, among other things the narrator of many documentaries at VOX, a trained opera singer and voice coach.

James Miller is a Leadership Trainer, Managing Partner Gain the Lead, former Executive Director Implicit Marketing Institute; associated to the Pharma LOTs.

Monika Kronseder, PYRAMIS Pharma-Marktforschung GmbH, is associated with the Pharma-LOTs.

Stephanie Voss worked as Head of Training Oncology at Novartis Pharma GmbH. Since 2000, she has been transforming her knowledge of training and organizational development into practice and developing innovative concepts to engage clients