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Produktbild: Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases: 2024 Release ISE

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases: 2024 Release ISE

71,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

11.04.2024

Abbildungen

Illustrationen, nicht spezifiziert

Verlag

Mcgraw Hill Higher Education

Seitenzahl

864

Maße (L/B/H)

24,6/20/3 cm

Gewicht

1342 g

Auflage

24. Auflage

Sprache

Englisch

ISBN

978-1-266-84946-6

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

11.04.2024

Abbildungen

Illustrationen, nicht spezifiziert

Verlag

Mcgraw Hill Higher Education

Seitenzahl

864

Maße (L/B/H)

24,6/20/3 cm

Gewicht

1342 g

Auflage

24. Auflage

Sprache

Englisch

ISBN

978-1-266-84946-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases: 2024 Release ISE

  • PART 1: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
    1 What Is Strategy and Why Is It Important?
    2 Charting a Company's Direction
    3 Evaluating a Company's External Environment
    4 Evaluating a Company's Resources, Capabilities, and Competitiveness
    5 The Five Generic Competitive Strategies
    6 Strengthening a Company's Competitive Position
    7 Strategies for Competing in International Markets
    8 Corporate Strategy
    9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy10 Building an Organization Capable of Good Strategy Execution
    11 Managing Internal Operations
    12 Corporate Culture and Leadership

    PART 2: CASES IN CRAFTING AND EXECUTING STRATEGY
    1 SpaceX: Its Vision, Business Model, and Achievements in Space Exploration
    2 Airbnb in 2023
    3 Costco Wholesale in 2023: Mission, Business Model, and Strategy
    4 Twitter/X Corp. in 2023: The Elon Musk Era Begins
    5 Competition in the Energy Drink Market in 2023
    6 Netflix's 2023 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers
    7 Chewy, Inc.: Are Changes to Its Business Model and Strategy Necessary?
    8 FIFA in 2023: It's Strategy to Lead the Worldwide Football Industry
    9 Beyond Meat in 2023: Will a Major Shift in Its Operating Model Save It from Possible Bankruptcy?
    10 McPherson Cellars in 2023: Setting the Stage for Texas Wine
    11 Peloton Interactive, Inc.: The Road Ahead
    12 Electronic Arts: It's Strategy in the Video Game Industry
    13 Under Armour in 2023: What Should the New CEO Do to Boost the Company's Performance?

    14 lululemon athletica in 2023: Full Speed Ahead?
    15 Tesla's Strategy in 2023: Can It Deliver Sustained Revenue Growth and Profitability?
    16 Nikola Corporation-Can the Company Achieve Advantage in the Heavy-Duty Electric Truck Industry?
    17 Microsoft's Strategic Alliance with OpenAI, Inc.: Will the Partnership Create a First-Mover Advantage?
    18 Deere & Company in 2023-Its Innovation Strategy in Agricultural Robotics and Artificial Intelligence
    19 Pollo Campero, the Taste of Latin America: Can It Capture the US?
    20 LVMH in 2023: Its Diversification into Luxury Goods
    21 PepsiCo's Diversification Strategy in 2023
    22 Robin Hood
    23 Starbucks in 2023: Is the Company Attractively Positioned for the Road Ahead?
    24 Nucor Corporation in 2023: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions
    25 Vail Resorts, Inc. in 2023
    26 Meta Platforms, Inc. in 2023: Will the Company's Name Change Resolve Ethical Issues at Facebook and Instagram?
    27 Nestlé in 2023: Reducing Plastic Waste?