"Sally Franson is a world class entertainer. She can finesse a serio-comic moment in a way that leaves you catching your breath. Deft and delicious, this book is a flat out delight machine. A heart opener, a page turner, and a true 'originell!' I laughed out loud, I ugly cried, and I never, ever wanted it to end."
- Meg Ryan, actor, writer, director
"A sidesplitting yet wistful story about examining priorities." - Minneapolis Star Tribune
"Franson's novel mirrors her life - she was the winner of a Swedish heritage reality show - and her insider expertise informs the fictional show's oddball experiences and heart." - Washington Post
"If you devoured Pippi Longstocking as a kid, you will not be able to turn away from Big in Sweden. Reading this hilarious, heartfelt book was even more fun than watching reality television. I absolutely loved it!" - Jessica Anya Blau, author of Mary Jane
"Big in Sweden is full of quick insight and charming detail, and absolutely packed with one-liners. Sally Franson is a brilliant comic writer-and one with a deep love for all her characters. It's a dazzling combination."
- Katherine Heiny, author of Games and Rituals
"Swedish pancakes, Viking villages, evangelical relay races: Sally Franson's hilariously cantankerous cast of "Crying Americans" vie for the chance to discover their Nordic roots in this raucous, big-hearted book.
"Author Sally Franson pulls off the rare trick of creating a believably human main character, someone who drove me as crazy as any of my real friends while also evoking my genuine affection, and then giving her a unique setting and plot that allows her to travel a familiar, but meaningful, character arc. . . . Funny, heartfelt and as enjoyably quirky as its main character, "Big in Sweden" is a terrific summer read." - Pittsburgh Post-Gazette
"Such a clever summer read. It's a chatty rom-com romp through the life of a funny, adventurous, and amusing-though slightly adrift-Minneapolis woman who applies for a Swedish reality TV show, then jets off, leaving her bookish boyfriend behind as she embarks on the sort of international escapades that throw a light on two cultures separated by an ocean. Think Henry James, with jokes and pop culture." - Mpls St. Paul Magazine
"A terrific book." - Emily Nussbaum, author of I Like to Watch and Cue the Sun
"This frothy, sneaky tale from Franson intermixes elements of The Bold Type, Mad Men, and The Devil Wears Prada." - Entertainment Weekly on A Lady's Guide to Selling Out
"A wry, observant take on career success and ambition." - New York Post on A Lady's Guide to Selling Out
"Bitingly funny . . . [Sally] Franson's snappy debut nimbly skewers the high-flying world of advertising and romance in the age of social media. . . . Franson's irresistibly flawed heroine holds her own as she strives to find honesty, meaning, and even love in a demanding world, resulting in an addictive, escapist novel." - Publishers Weekly on A Lady's Guide to Selling Out
"A high-spirited heroine loses herself in a vortex of modern striving in this debut novel. . . Come for the hilarious narration, stay for the whirlwind plot, luxuriate in the satirical gleam." - Kirkus Reviews on A Lady's Guide to Selling Out
"A fast-paced and quick-witted trip into the world of advertising today. With smart, funny characters and perfectly crafted dialogue, Franson cleverly explores the battle between giving in and staying true to oneself." - Booklist on A Lady's Guide to Selling Out
