Political Economy of Media and Communication Methodological Approaches

"This book provides an invaluable insight into the long-awaited answer to 'how do I research this?' from a critical Political Economy of Media and Communication perspective (PEMC). It allows not only to apply the key methodological and epistemological tenets of PEMC but also to counter its all too often misrepresentation by guardians of corporate power." - Ana I. Segovia Alonso, Associate Professor, Universidad Complutense de Madrid, Spain

"For anyone seeking a deeper understanding of PEC and its methodologies, this book is an indispensable companion. It delves into the types of sources PEC scholars rely on, the methodologies they employ for data collection, and how they skilfully employ history and theory to make sense of their findings. Furthermore, it provides a thoughtful examination of how political economists engage with complementary approaches and the philosophical assumptions guiding their choices. Its multifaceted exploration of the field's core components and evolving directions make it an essential read for both students and seasoned scholars. I enthusiastically recommend this book as an essential resource for anyone interested in the intricate world of political economy of communication (PEC)." - Benedetta Brevini, Associate Professor, University of Sydney and New York University