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Produktbild: Cambridge International as & a Level Business Exam Preparation and Practice with Digital Access (2 Years)

Cambridge International as & a Level Business Exam Preparation and Practice with Digital Access (2 Years)

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Beschreibung

Produktdetails

ISBN

978-1-00-938857-3

Erscheinungsdatum

19.09.2024

Einband

Taschenbuch

Verlag

Cambridge University Press

Seitenzahl

840

Maße (L/B/H)

27,7/22,2/2 cm

Gewicht

840 g

Sprache

Englisch

Beschreibung

Produktdetails

ISBN

978-1-00-938857-3

Erscheinungsdatum

19.09.2024

Einband

Taschenbuch

Verlag

Cambridge University Press

Seitenzahl

840

Maße (L/B/H)

27,7/22,2/2 cm

Gewicht

840 g

Sprache

Englisch

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Cambridge International as & a Level Business Exam Preparation and Practice with Digital Access (2 Years)

  • Contents; How to use this book; How to use this series; Exam skills framework; Introduction; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix - product and price (AS level); 20. The marketing mix - promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level).