Fusion Strategy How Real-Time Data and AI Will Power the Industrial Future

Advance Praise for Fusion Strategy:

"Fusion Strategy will be the definitive way for industrial companies to win against new competitors." - Indra K. Nooyi, former Chairman and CEO, PepsiCo; Member of the Board, Amazon

"I would strongly recommend that executives in industrial businesses read this book and learn how to integrate hardware and software to create customer value." - Vimal Kapur, CEO, Honeywell

"Fusion Strategy is a masterpiece. . . ." - Linda Yates, founder and CEO, Mach49

"Fusion Strategy will become part of the vocabulary of how we think about winning." - Marc N. Casper, Chairman, President, and CEO, Thermo Fisher Scientific

"Fusion Strategy is going to be central to unlocking value creation and securing the future success of every company." - Shailesh Jejurikar, Chief Operating Officer, Procter & Gamble

"A compelling vision for the next wave of digitization . . . . This is a great book." - Jeff Immelt, former Chairman and CEO, General Electric; Venture Partner, New Enterprise Associates

"Reading Fusion Strategy has been a truly mind-expanding experience for me." - Mukesh D. Ambani, Chairman and Managing Director, Reliance Industries Limited, India

"Govindarajan and Venkatraman have pointed corporations toward a North Star during some of the most challenging times." - Kinya Seto, President and CEO, LIXIL, Japan

"Fusion Strategy is essential reading for all our managers." - Anish Shah, Managing Director and CEO, Mahindra Group, India

"Fusion Strategy is an important book for our leaders as it makes the case that real-time insights have now surpassed assets as the most valuable competitive advantage that every company must seek." - N. Chandrasekaran, Chairman, Tata Sons; former CEO, Tata Consultancy Services, India

"Fusion Strategy moves beyond the buzzword hype around data and AI and brings much-needed clarity and strategic direction to the backbone of our economy-the industrial sector." - Marc Bitzer, CEO, Whirlpool Corporation