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Produktbild: Stories Sell

Stories Sell Storyworthy Strategies to Grow Your Business and Brand

22,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

18.07.2024

Verlag

New World Library

Seitenzahl

304

Maße (L/B/H)

22,3/15,1/2 cm

Gewicht

456 g

Sprache

Englisch

ISBN

978-1-60868-904-0

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

18.07.2024

Verlag

New World Library

Seitenzahl

304

Maße (L/B/H)

22,3/15,1/2 cm

Gewicht

456 g

Sprache

Englisch

ISBN

978-1-60868-904-0

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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Die Leseprobe wird geladen.
  • Produktbild: Stories Sell
  • Foreword by Masha Cresalia

    Introduction: It Started with a Question and Ended with a Story

    Part 1: Climb Aboard

    Chapter 1: How I Landed Here
    Chapter 2: Do I Need Storytelling?
    Chapter 3: Zig vs. Zag

    Part 2: Finding Your Stories

    Chapter 4: Story Then Purpose. Not the Other Way Around
    Chapter 5: Why I Have the Good Stuff
    Chapter 6: Homework for Life
    Chapter 7: First Last Best Worst
    Chapter 8: 3-2-1
    Chapter 9: Stories Are Often Invisible to the World
    Chapter 10: Building a Culture of Storytelling in Your Business

    Part 3: What Is a Story?

    Chapter 11: A Story Is a Story Is a Story
    Chapter 12: A Story Is About One Thing or Nothing
    Chapter 13: Building the Frame of Your Story
    Chapter 14: The Weirdness of Your Perception of Attention
    Chapter 15: Wondering Is Everything
    Chapter 16: Stories Happen in the Mind, Not the Slide
    Chapter 17: But and Therefore, But Never Said.
    Chapter 18: Chronology: The Beginning Isn’t Always The Beginning
    Chapter 19: How and Why to Be Funny
    Chapter 20: Tense and Perspective: Keep It Close and Personal Whenever Possible
    Chapter 21: Guess Who Put All of This Together Perfectly?

    Part 4: Marketing and Sales

    Chapter 22: Who Is Doing the Speaking?
    Chapter 23: How to Not Build a Deck
    Chapter 24: Numbers Should Not Be Numeric
    Chapter 25: Good, Hard Truths to Wrap This Up

    Afterword by Alykhan Rehmatullah