Produktbild: Raising the Curtain

Raising the Curtain Technology Success Stories from Performing Arts Leaders and Artists

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

06.03.2024

Verlag

John Wiley & Sons Inc

Seitenzahl

256

Maße (L/B/H)

22,7/15,4/1,3 cm

Gewicht

295 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-394-20353-6

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

06.03.2024

Verlag

John Wiley & Sons Inc

Seitenzahl

256

Maße (L/B/H)

22,7/15,4/1,3 cm

Gewicht

295 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-394-20353-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Raising the Curtain
  • Introduction xiii

    Chapter 1 Getting on the Same Page: Efficient Internal Communication + Project Management 1

    Times Change, but How Do We? 2

    How Knowledge Systems Create Success 4

    Internal Communications: From Memos to Email and Slack 8

    Managing the Workflow: Project Management Software 13

    Asana 15

    Airtable 15

    ArtsVision 17

    Training 20

    The Selection Process 21

    Summary 22

    Takeaways 23

    Technology Solutions 23

    Knowledge Management 23

    Internal Communications 24

    Project Management 24

    Notes 24

    Chapter 2 Keeping Track of Everyone 27

    Structuring the System 30

    Gathering + Cleaning 33

    Using Data Analytics for Strategy + Planning 36

    Data- Forward Company Culture 40

    User Training + Onboarding 40

    Privacy, Security + Legal Compliance 43

    Artificial Intelligence: Automation, Machine Learning, + Chatbots 46

    Selecting + Designing a CRM with a Robust CDP 48

    Takeaways 49

    Technology Solutions 56

    Structuring the System 56

    Gathering + Cleaning 57

    User Training + Onboarding 57

    Privacy, Security, + Legal Compliance 58

    Notes 58

    Chapter 3 Growing Audiences + Donors: Tools + Tactics 59

    Marketing + Communications 60

    The Customer Journey + User Experience Design 62

    People's Light 65

    Data and Automation 67

    TheatreSquared 67

    Team, Tools, + Tactics 68

    Website 69

    People's Light 69

    Video 70

    Black Ensemble Theater 71

    Social Media 71

    Emmet Cohen 72

    People's Light 72

    PARA.MAR Dance 74

    Email 74

    Black Ensemble Theater 74

    People's Light 74

    Emmet Cohen 75

    Subscriptions Are Not Dead 75

    Savannah Philharmonic 76

    Artists 81

    Artificial Intelligence- Now + the Future 81

    Donations Adapt: Apps, Taps, Codes, + NFTs 83

    DipJar 84

    QR Codes 86

    NFTs 87

    Takeaways 88

    Technology Solutions 89

    Video 89

    Project Management 89

    Special Events 90

    Artificial Intelligence 90

    Email 90

    Data Analysis for Marketing 90

    Subscription 91

    Customer Management Systems 91

    Project Management + Surveys 91

    Chapter 4 Making Magic: Enhancing Artistic Productions 93

    Set Design 94

    Czerton Lim, Freelance Set Designer for Clue at Indiana Repertory Theatre (IRT) and Syracuse Stage 94

    Scott Penner, Freelance Set Designer for The Merry Wives of Windsor at American Players Theatre (APT) 97

    Costume Design 99

    Eric Winterling, Costume Creator 99

    Scott Penner, Freelance Costume Designer 101

    Lighting Design 102

    Brandon Stirling Baker, Lighting Director for Boston Ballet and Freelance Lighting Designer 102

    Indiana Repertory Theatre (IRT) in Indianapolis 104

    Video Design 105

    Benjamin Pearcy, Chief Technology Officer and Project Director at 59 Productions 106

    Jason H. Thompson and Kaitlyn Pietras, PXT Studio 108

    Lawrence Shea, Media Architect 112

    Sound Design + Music Composition 114

    Indiana Repertory Theatre (IRT), Indianapolis 114

    Sartje Pickett, Freelance Composer + Sound Designer 115

    The Benedum Center for the Performing Arts 116

    Playwriting, Directing, + Casting 118

    James Still, Playwright and Director 118

    Takeaways 119

    Technology Solutions 120

    Set Design 120

    Lighting Design 120

    Video Design 121

    Sound Design + Music Composition 122

    Playwriting, Directing, + Casting 123

    Chapter 5 Defining Who You Are: Branding, Rebranding, + Residencies 125

    Brand Style Guide 127

    Branding Through Social Media 128

    Jane Monheit, Jazz Singer 128

    Chun Wai Chan, Ballet Dancer 131

    Chapter 6