Visible! Attracting Customers in a Distracted World
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Sprache:Englisch
24,00 €
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
17.05.2023
Verlag
CampusSeitenzahl
213
Maße (L/B/H)
21,3/13,4/1,9 cm
Gewicht
291 g
Auflage
1
Originaltitel
Sichtbar! Kunden gewinnen in einer immer lauteren WeltÜbersetzt von
Britta Fietzke
Sprache
Englisch
ISBN
978-3-593-51711-7
How to make your company unmissable!
Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service?
In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility – consisting of relevance, authority and storytelling – you can completely abandon flashy campaigns in the future and still remain visible and relevant.
Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service?
In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility – consisting of relevance, authority and storytelling – you can completely abandon flashy campaigns in the future and still remain visible and relevant.
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